Dubai, United Arab Emirates:  With more than a decade in the PR industry, Phillippa Kennedy, has joined the team at Brazen MENA as an Account Director from L’Oréal UK.

In her new role, Phillippa will oversee some of the agency’s key clients, ensuring the excellent results the agency has become synonymous with. In addition, she will spearhead the luxury division, which has grown over the last few years with clients including Atlantis Royal, Signor Sassi and Veuve Clicquot.

Phillippa joins Brazen MENA from L’Oréal UK where her most recent work includes the launch of Prada Beauty, brand growth and PR for MUGLER, overseeing all social and press for Viktor & Rolf and previous PR work with Laura Mercier at Shiseido.

A luxury brand expert, Phillippa has worked in PR on both global and local scales with companies such as YSL Beauty, Viktor and Rolf, Loewe and Maison Margiela.

Alongside PR, her additional expertise is advocacy and influencer analytics, honing-in on social trends across Instagram, YouTube and TikTok, with knowledge on how to best utilise social platforms to enhance results, pivotal in an everchanging media landscape.

Louise Jacobson, Managing Partner Brazen MENA comments: “As Brazen MENA strives to lead the GCC's lifestyle PR landscape, securing top-tier team members is paramount. The addition of Phillippa, a standout talent with a rich background in global luxury, fashion, and beauty brands, is a strategic move for us. This marks a pivotal moment as we enter a dynamic and promising phase, where Phillippa's expertise will play a key role in steering Brazen MENA further growth in the region.”

Phillippa Kennedy added: “I am thrilled to be part of the leadership team at Brazen MENA to work on some incredible accounts and add value to our exceptional client roster. My commitment to maintaining high standards of work and crafting engaging brand concepts aligns seamlessly with the agency's vision, and I am confident that together, we will drive continued success.”

For more information, please contact Louise Jacobson at Brazen

About Brazen MENA

  • Brazen MENA was established in Dubai, UAE in 2015 and is one of the region’s leading lifestyle agencies
  • Famous for harnessing the power of PR to manage reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients
  • As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications
  • Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more
  • The agency’s senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community
  • Shortlisted for 100+ MENA Industry Awards
  • 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year
  • Caterer ME F&B PR firms Power List 2022 – 2023
  • MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem.
  • PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy’s
  • GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai
  • MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign
  • PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year
  • MEPRA 2023 – 2023 Award Winners: Homegrown Agency of the Year 2023