Ipsos Emirates appoints Pencell PR & Events as their Middle East Media Partner
What do the world's leading brands in the MENA region have in common? No prizes for guessing this one, it's Pencell PR & Events. From automobiles and luxury goods to lingerie brands and mobile phones, Pencell's portfolio reads like an index of the chamber of commerce. Another feather in the hat of this decade-old agency is adding the ever-popular Ipsos Emirates (Ipsos) to its long list of satisfied clientele.
This successful run is largely due to the corporate philosophy at Pencell of going beyond the call of duty to enable clients acquire more coverage for their spend thereby ensuring good ROI. Also contributing to its success is the agency's focus on keeping industry-specialized editors up-to-date on constructive client developments through a wide spectrum of communication techniques and channels to help them reach, inform, and persuade their readers.
Mr. Roger Sahyoun, President & CEO of AGA ADK Communication Network, of which Pencell PR & Events is a part of, commented on the partnership, "Being in the business of research, Ipsos has done their homework on Pencell. They favour the way in which we conduct our business and that is by forging in-depth relationships with clients and becoming an extension of their organization. Ipsos is already experiencing fresh and innovative ways to influence consumers through comprehensive PR plans and successful, memorable events."
Mr. Elie Aoun, Managing Director of Ipsos UAE & Chief Operating Officer of Ipsos MediaCT commented, "In the region, Ipsos is considered to be a pioneer in the field of research and to further maintain our service reputation and brand image, Ipsos has decided to partner a highly reputable media agency who has extensive media experience especially in the Middle Eastern market. Pencell PR shares the Ipsos vision, understands the Ipsos mission and thus as the fully fledge PR partner will successfully manage the Ipsos UAE brand exposure and information management within the industry."
Ipsos Emirates has operated in the Middle East and Africa since 1988, boasting 5 primary specialized divisions, namely: Marketing Research, Media Monitoring & Research, Advertising Research, Loyalty Research, and Public Opinion and Social Research. Ipsos uses advanced and analytical methodologies to collect and process qualitative data. These research methodologies include innovative techniques by telephone via in-house CATI facilities, face-to-face, mail or via the Internet research.
- Ends -
About the Ipsos Group
Ipsos founded by Jean-Marc Lech and Didier Truchot in 1975, is a multinational marketing research company, considered to be a pioneer in the field of marketing research. The company head office is based in Paris with regional offices in 64 countries worldwide, covering Latin & North America, Europe, the Middle East, Far East and Australia.
Ipsos Group is the 2nd largest survey-based research group in the world, and provides high quality survey-based market research services to more than 8000 clients across the Middle East, North Africa and the world.
Ipsos, Middle East & North Africa
Ipsos MENA, operating in the Middle East and Africa since 1988, boasts 5 primary specialized divisions, namely: Marketing Research, Media Monitoring & Research, Advertising Research, Loyalty Research, and Public Opinion and Social Research.
Ipsos uses advanced and analytical methodologies to collect and process qualitative data. These research methodologies include innovative techniques by telephone via in-house CATI facilities, face-to-face, mail or via the internet research.
Ipsos MENA consist of more than 750 dynamic full time researchers and specialized research analysts, providing clients with high value-added analytical and market insight, and innovative solutions.
Pencell PR & Events
Pencell PR & Events, formed in 1999, has a head office based in Dubai and operates throughout the UAE.
A PR and Events Management agency which is part of the AGA/ADK Communication Network, an international advertising agency present in over 8 offices regionally and over 50 worldwide.
Pencell PR expertise includes full PR media management and monitoring, editorial media, paid media, media training, internal communications and events management. Additional service offerings include crisis and issue management, celebrity endorsement, press centre management, strategic planning.
The Pencell team of highly educated and industry experience staff work on a number of MENA markets and beyond using an extensive external network, servicing various industries including: Luxury watches, fashion, technology, car accessories, furniture and business services.
For More Information please contact:
Ms. Nina Shibly
Pencell PR & Events
Tel: +971-4-4278733
Email: nina @pencellpr.com
© Press Release 2010
