World's leading education company lauds Gulf's evolving education system

Dubai, UAE, 2nd May 2011: Pearson, the world's leading education company offering collaborative teaching and learning solutions for campus, online and blended learning environments, will be participating in the Gulf Educational Supplies Show (GESS) which takes place from May 3 to 5, 2011, at Airport Expo Dubai. GESS is being held with the support of the UAE Ministry of Education and will bring the latest international education products and technologies to local and regional education professionals.

Officials at Pearson Stand number F55 will run a series of digital solutions workshops in addition to participating in panel discussions addressing the issue of effective education for employment.

Kirsty Walford, Marketing Manager, Middle East/Africa/Caribbean, Pearson Education said: "The Gulf's education sector is witnessing dramatic changes. At Pearson, we are committed to spreading an 'Always Learning' culture among all segments of Pan Arab society. We are proud that our award-winning educational technologies and products are used by millions worldwide because they are easy to use, client-driven, easily upgraded and reliable."

Pearson is bringing under one umbrella its various business groups at the show, including Edexcel, Pearson Education, Pearson VUE, Pearson Phoenix, and Pearson Solutions.  Together, these organisations will showcase globally renowned services and solutions such as Bug Club, MyLabs, Pearson LearningStudio, e1, and Fronter.

Lara Khouri, Marketing Manager, Middle East/North Africa/Caribbean, Edexcel added: "Visitors to our stand can learn more about the modernisation of our popular international qualifications such as IGCSE, GCSE, GCE and BTEC, as well as our new products and services for schools including the International Diploma, International Baccalaureate Career Certificate, Primary Curriculum, Lower Secondary Curriculum, and BTEC in Schools."

As far as Higher Education is concerned, Pearson's Higher Education publishing arm, will introduce visitors to it's recently launched its Arab World Education Series.

Sue Mainey, Executive Marketing Manager, Middle East/North Africa/Turkey, Pearson Higher Education added: "Arab World Education (AWE) Series of Pearson aims to re-publish some of our most popular titles to include Arab case studies and examples, thereby making these fundamental texts even more relevant to students. Our first title to be launched under the AWE initiative is "Management" by Stephen P. Robbins, Mary Coulter, Yusuf Sidani and Dima Jamali."

Pearson is the world's leading education company. From pre-school to high school, early learning to professional certification, the company's curriculum materials, multimedia learning tools and testing programmes help to educate over 100 million people worldwide - more than any other private enterprise.

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© Press Release 2011