The foremost authority on pearls joins a galaxy of world-famous jewellery and watch brands
Dubai, UAE (July 31, 2007) - Paspaley, the world's leading and largest South Sea pearl company, has opened its newest boutique in the most exciting luxury shopping destination in Dubai, Saks Fifth Avenue at BurJuman Centre.
The pearling pioneer joins the prestigious Jewellery Court of Saks Fifth Avenue, home to the biggest names in jewellery and watches from around the world. The iconic New York store that brought a whole new meaning to luxury shopping is the ideal setting for appreciating the innate beauty of Paspaley's prime selection of pearl jewellery.
"Paspaley is the top of mind choice in South Sea pearls the world over. Equally well known are its dazzling jewellery collections featuring these beautiful pearls. With the opening of its boutique in Saks Fifth Avenue, Paspaley offers jewellery lovers a unique shopping experience in one of the most luxurious settings in the world today, said Pegah Goldooz, General Manager of Paspaley in the UAE.
Paspaley is likewise celebrated for the outstanding design and craftsmanship of its jewellery. Its magnificent in-house collections are created in the company's workshop in Australia by master jewellers who specialize in South Sea pearls. Paspaley also collaborates with some of the most exciting international jewellery designers to create unique collections and one of a kind pieces based around its pearls.
The much-awaited opening of the Paspaley boutique in Saks Fifth Avenue offers discerning buyers the pleasure of selecting from an exclusive range of Paspaley jewellery in a setting designed with the luxury shopper in mind. The boutique has well-appointed excusive VIP room where clients can view precious pieces in private and the well-trained sales staff provides a professional, yet friendly personalized service.
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About Paspaley:
Paspaley is the world's leading and largest South Sea pearl company, growing the finest quality pearls in the world. Behind the simplicity and singular beauty of Paspaley South Sea pearls is a journey that began more than 70 years ago on the remote and unspoiled coastline of northern Australia. Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE first collected mother-of-pearl shell in Australia's northern waters. He established a family business that has evolved to become the world's leading South Sea pearling company. Paspaley is still proudly family-owned and operated. Paspaley nurtures its pearls on a remote network of over 20 farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as from London to Moscow.
Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry. Consistent quality and supply are the hallmarks of Paspaley a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality. These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.
For more information please contact:
THE IDEA AGENCY
PR DEPARTMENT
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com
© Press Release 2007
