Paspaley strengthens Australian ties via events in UAE

Dubai, UAE (July 04, 2011) - Paspaley, the jeweller renowned for producing and retailing the most beautiful pearls in the world, is increasing the visibility of Australia's pearling heritage in the UAE via its support of key social events.  The company operates pearl farms stretching approximately 2500km across the remote north west of Australia between Darwin and Broome and is one of Australia's top luxury brand exports.

In June 2011, Paspaley was a sponsor of the Australian Business Council in Dubai's Gala Ball at Atlantis The Palm Jumeirah, while in May 2011 it sponsored the Aussies Abroad Masquerade Ball in Abu Dhabi. Within the previous few months, the company has also co-hosted the Melbourne Cup horse racing event at Meydan Racecourse Dubai in addition to hosting its successful 2011 pearl auction at DMCC Jumeirah Lake Towers.

"Paspaley takes the lead as a proud ambassador  promoting high quality and beautiful South Sea Pearls, especially in the UAE, as this region has an impressive pearling heritage of its own," said Stephen Francis, Paspaley's Regional Manager for the United Arab Emirates. "By sponsoring these top social calendar events in the UAE, it is our aim to strengthen our ties with the local community here.  It is also an opportunity for us to educate people about these unique and rare pearls that come from Australia, as they are esteemed throughout the world for their high quality and natural beauty," he added.

Paspaley, which celebrated its 75th anniversary last year, is the world's leading South Sea Pearl Company, and is proudly family owned and operated company.  Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry.

Paspaley jewellery is available only through exclusive Paspaley boutiques in the UAE, located in Mall of the Emirates, The Dubai Mall, Atlantis The Palm Jumeirah, and Abu Dhabi Mall.

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About Paspaley:
Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE, first collected mother-of-pearl shell in Australia's northern waters. He established a family concern that has evolved to become the world's leading South Sea pearling company. Paspaley nurtures its pearls on a remote  network of farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as London to Moscow. Consistent quality and supply are the hallmarks of Paspaley - a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality. These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.

© Press Release 2011