SNASCO plans long-term business relations with public and private sectors
Sharjah: Leading regional developer, SNASCO has today announced a successive delegation to Algeria, following the latest developments commencing on its Oran waterfront project, with a number of alliance and partnership agreements formed with the Algerian government and other ancillary private sector firms expected to be signed.
In addition, the leading developer is expected to further expand upon its strategic study of the domestic and regional commercial environment for the purposes of developing its project marketing plans, targeted both within and outside Algeria.
"In addition to looking into the project's developments and phases which were implemented, the purpose of the visit includes holding meetings with Algerian government bodies that have a direct relationship with the distinctive project. Such meeting will initiate a new phase of joint and fruitful cooperation between SNASCO and Algerian Government which sees that the project is important at economic and social levels. We expect that the project will continue developing to be the first of other future projects in Algeria, which holds a distinguished and special position for Arabs and GCC nationals." Talal Al Sorayai, Deputy Chairman of SNASCO, said.
"Considerable part of the visit will be allocated to supervise the study being conducted by Ernst and Young. The visit will also examine the project's target audience to bring the long-term marketing plan and strategy into effect and set the suitable time for the project's launch in the market. In addition, it aims to reach partnerships with Algerian institutions to support our marketing plans and mechanisms." He added.
SNASCO's commissioned study aims in particular to define the mechanisms of promotion of the Oran waterfront development project, including the establishment of its launch activity and also identifying tactical local partnerships for the provision of promotion, public relations and management of marketing activities.
The SNASCO delegation tour of Algeria coincides with the relatively recent announcement of the firm's partnership with leading global consultancy, Ernst and Young, who are currently completing feasibility studies for the Oran waterfront development in addition to providing an integrated economic survey of the Algerian real estate market.
SNASCO has also recently announced the appointment of Korean-based "Koon-Wood", for the design, engineering and general planning of the Oran waterfront development, in addition to the providing oversight of the project's implementation.
The Oran waterfront development is SNASCO's first North African project, intended to provide an integrated real estate solution comprising of residential, commercial and retail configurations in a magnificent waterfront district extending on an area of 150,000m2, in proximity to the Conference Palace in Oran City, featured with a magnificent water front of Oran city while the cost amounted to 400 million euros.
-Ends-
About SNASCO:
SNASCO is a GCC based property developer with a number of landmark projects under construction in the UAE. These projects cover all areas of property development, including a low-rise residential and commercial project in Sharjah, called Al Basateen, and a mixed-use industrial project called Sharjah Investment Centre (SIC).
SNASCO has elaborate plans for further expansion throughout the region, and aims to develop properties with unique architectural and geographical characteristics, which reflect environmental sensitivity, impeccable planning and flawless execution.
For further information, please contact:
Maha Khalil
Sahara PR
Tel: 971 4 3298996
Fax: 971 4 3298995
maha@saharagcc.com
Hunada Zein Edin
Senior Marcom Manager
SNASCO
Tel: +9716 5751175
Fax: +971 6 5751157
Hunada.zeinedin@snasco.com
www.snasco.com
© Press Release 2008
