Pandora relaunches its global jewellery brand

The much-loved jewellery brand marks a new chapter in its rich history with global relaunch from 29 August.

Pandora kicked off the much- anticipated relaunch of its brand. All was revealed at an exclusive event in Downtown Los Angeles to celebrate empowering people across the globe to voice, share and celebrate their loves. Coinciding with the release of its new Autumn 2019 collection, the brand unveiled its repositioning

– to reflect the many facets of you – during a day-long event touched by Pandora’s signature colour, pink.

Pandora is located at Lagoona Mall, Doha Festival City, Landmark Mall, Villaggio Mall, The Centre, City Center Doha and Hamad International Airport.

Attended by 400 guests from around the world, the event transformed parts of the city into an immersive Pandora Pink-hued universe of empowerment, self-expression and inclusivity.

Dressed in touches of the brand’s signature colour, guests arrived at the event in style on electric scooters to see the exclusively commissioned murals interpreting Pandora’s new purpose along the Street of Loves, an alley between South Grand Avenue and South Hope Street. The landmark artwork showcases the work of a female artist collective led by street art activist and creator of the famed ‘Divine Female Mural,’ C. Finley. Building on Pandora’s air of discovery, the day culminated in a pink club-style setting that paid tribute to all things Pandora.

As an embodiment of Pandora’s reshaping, the brand has partnered with globally-loved and inspirational women under the collective name of Pandora Muses. Through Pandora,

Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree will tell their stories through a long-term partnership and encourage others to do so too.

Stephen Fairchild, Chief Creative & Brand Officer at Pandora, revealed the brand revamp at an exclusive luncheon held in Los Angeles’ vibrant jewellery district. “At Pandora, we champion the empowerment of women and the sharing of their passions with collectible, contemporary collections that allow people to come together and celebrate what makes them who they are. We all have a story to tell and each of our new, hand-finished charms will represent a different love,” he told guests.

With a refreshing new approach, Pandora introduces the new Pandora O Pendant, within the Autumn 2019 collection.

Inspired by iconic elements of Pandora’s design, the circular symbol represents the unifying power of jewellery and its limitless personal expressions.

Pandora’s new Autumn 2019 collection invites wearers to collect charms that represent their loves and is available in stores from 29 August.

ABOUT PANDORA
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

© Press Release 2019