Palm Strip Shopping Mall celebrates summers with DSS 2011 and offers its customers best shopping discounts and promotions with a chance to win a BMW 3 series car every week.

Dubai, United Arab Emirates, June 29, 2011: Observing tremendous success over the past years, Palm Strip Shopping Mall, a part of Dubai Investment Properties (DIP), is yet again participating in the 14th edition of Dubai Summer Surprises (DSS) 2011 organized by Dubai Events and Promotions Establishment (DEPE) in association with Dubai Shopping Malls Group (DSMG) from 22nd June till 31st August. Retailers at the mall are offering its customers an array of fantastic promotions and discounts on their purchases. Palm Strip Mall is giving away raffle coupons for every AED 200 spent at the mall, which entitles its shoppers to a chance of winning a BMW 3 series sedan each week.

"Participating in Dubai Summer Surprises has been a great experience for all of us over the years. It has made summers in Dubai really exciting for families and tourists. DSS brings about significant increase in number of shoppers throughout the festival each year. We thank DEPE for promoting tourism and the retail industry in Dubai during summers by encouraging tourists to visit Dubai during the festival. Palm Strip Shopping Mall is proud to be associated with yet another appealing Dubai government initiative and looks forward to contributing to the event's success," says Mr. Deepak Chawla, Operations Manager at DIP.

Some of the retailers at Palm Strip Shopping Mall such as Angels, Zara home, Optivision are offering spectacular discounts ranging from 25% upto 70%.

"With all the exciting cool summer deals and wonderful promotions we are certain our customers shall have a wonderful shopping experience during this DSS." Mr. Chawla added.

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About Palm Strip Shopping Mall:
Since its launch in 1997, Palm Strip Shopping Mall has been the hot spot of the Jumeirah area. With its trendy architectural style, carved terraces, beautiful green landscapes, branded shops, selected food outlets and open air cafes, the mall is a perfect blend of the style and sophistication and the traditions of the Arabian Peninsula. Palm Strip Shopping Mall, because of its great location, its blend of style and elegance, its relaxed ambiance, its ease of access and the availability of ample parking spaces, makes it an ideal place to shop, dine and unwind.

Palm Strip Shopping Mall has been home to flagship stores of high profile well-established brands such as Zara Home, Makeup Etc, Elite Fashion, Meeting Garments, Frost, Angels, Japengo, Kubra Al Qaseer, Rasasi Perfumes and Duwais Jewellery just to name a few.

For further details, please visit http://www.dipllc.ae

Media contact:
Farah Zaidi
PR Manager
Xcel Media
Tel: +971 508568108

© Press Release 2011