Leading Value Added Distributor expands its portfolio with Packet Design's network solutions

Middle East, 28 April 2008: FVC, a leading Value Added Distributor in the Middle East & North Africa (MENA) region, has been appointed the authorised regional distributor for Packet Design. FVC will distribute and support the company's unique Internet Protocol (IP) routing and traffic analysis solutions through its network of authorised channel partners across the region. Packet Design develops and markets network solutions that leverage the distributed layer 3 intelligence of IP to manage large enterprise and service provider networks for improved reliability, efficiency and predictability.  

"The networking needs of enterprises and service providers in the region are growing and becoming more sophisticated," said K.S. Parag, Director of FVC. "As these organisations invest in their infrastructures, it is becoming crucial that their network managers have access to in-depth information that will allow them to make informed decisions. Packet Design's solutions provide information that is crucial to saving time and ensuring high availability of networks in critical environments."

Packet Design has also appointed Brett Holmes as its Sales Manager for the region covering MEA & India.  Holmes will be based in Dubai to provide pre-sales support to FVC, its partners and customers.

"We feel the time is right for us to build on our success in Europe and make our first foray into the Middle East, where are already seeing significant sales opportunities," remarked Steve Ruddock, Sales Director, EMEA, Packet Design. "The recent de-regulation in the region has spurred the emergence of new ISPs and mobile operators that are key markets for our solutions. We are very pleased to be working with FVC, which has a clear understanding of both the enterprise and service provider arenas and has established an effective channel network to support our products across the region." Photo caption: Guru Prasad, GM, Networking & Security for FVC seen here with Steve Ruddock of Packet Design. About FVC

Founded in 2000, FVC is one of the leading Value Added Distributors (VAD) across the Middle East and North Africa (MENA) with dedicated offices in United Arab Emirates, Saudi Arabia, Lebanon, Egypt and Morocco, working through its growing network of more than 100 channel partners in over 17 countries across the region.

With new technologies and solutions driving the pace of change of businesses in the region, FVC has built a successful business by drawing on the best of global solutions. Uniquely in the region, its combination of full support for its channel partners and market-leading solutions from emerging technologies provides both FVC's partners and their customers with the full confidence to invest in integrated next-generation IT and networking solutions from rich media communications to security to bandwidth management that will benefit their businesses.

For more information on FVC, visit www.fvc.com.

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About Packet Design
Packet Design, Inc., pioneered the field of route analytics and is the leading supplier of network appliances that provide routing-layer visibility into IP networks. The company's products create an accurate layer 3 topology map, analyze routing events, and provide a unique end-to-end, "path-aware" view of network traffic (including MPLS-VPN customer traffic), letting network engineers quickly pinpoint network problems and accurately model changes. Packet Design solutions help manage networks in hundreds of organizations, including many of the world's largest service providers, global enterprises (financial, retail pharmaceutical and other firms), government agencies and educational institutions.

Packet Design was founded in March 2003 by serial entrepreneur and former Cisco Chief Technology Officer Judy Estrin and former Cisco Chief Scientist Van Jacobson.

For more information, visit www.packetdesign.com.

FVC:
Dharmendra Parmar
Tel: +971 4 4294944
Email: parmar@fvc.com

Market Buzz International:
Mita Srinivasan
Tel: +971 4 3625484
Email: mita@themarketbuzz.net

© Press Release 2008