MS Retail Forms Strategic Relationship with Oracle to Launch Baroue and Club B.me
Redwood Shores, Calif. - MS Retail has selected Oracle solutions to underpin the region's first-of-its-kind retail shopping experience for kids -- Baroue and Club B.me. The strategic relationship will deliver an Oracle platform of retail applications and technology to augment MS Retail's infrastructure and support the introduction of a unique retail concept in Kuwait and its subsequent expansion across the region.
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The first Oracle(R) Retail customer to go live in Kuwait, MS Retail's innovative store, Baroue and Club B.me, sprawled over 6500 square meters of the Avenues Mall at Al Rai, will offer an unparalleled shopping experience ranging from kids' apparel and accessories to maternity products, toys and boutiques including a kids' salon, a kid's cafe and photo studio, and year-round recreational activities and events for kids.
Oracle's retail expertise and extensive capabilities in merchandising solutions, combined with its pedigree in managing multiple SKUs and supporting rapidly growing retailers, were key to its selection for MS Retail's flagship projects in Kuwait. The strategic relationship is delivering Oracle Retail Merchandising Operations Management and Stores Solutions (Oracle Retail Merchandising System, Oracle Retail Price Management, Oracle Retail Sales Audit and Oracle Retail Invoice Matching), Oracle E-Business Suite (Oracle Financial Management, Oracle Payroll and Oracle Human Resources Management) and Oracle's Technology Solutions (Oracle Database and Oracle BPEL Process Manager, a component of Oracle Fusion Middleware), to create a strategic, scalable platform that will underpin the Baroue and Club B.me businesses.
"We sought innovative technology solutions that would enable us to meet today's business needs while also scaling to support long-term growth and international expansion," explains MS Retail KSC Chairman and CEO Fahad A Al Mutawa. "Oracle Retail merchandising solutions will help us to coordinate merchandise operations and promote greater insight into operations, merchandising and stores processes. We are delighted to partner with Oracle as we work towards the launch of Baroue and Club B.Me."
"The strategic relationship between our two businesses is an important step forward in MS Retail's strategy for growth in this region," said Patrick Bohannon, Vice President of EMEA, Oracle Retail. "We both share a desire to drive excellent shopping experiences and investing in Oracle applications and technology will help MS Retail to accelerate sales growth, improve profit returns and strengthen the company's foundation for future expansion."
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Editors Notes
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PRN Photo Desk, photodesk@prnewswire.com
About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers -- enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization and information technology solutions, Oracle partners with the world's leading retail companies, including 17 of the top 20 retailers worldwide, to transform the economics of their businesses.
About Oracle
Oracle (NASDAQ:ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com/
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.
For more information, please contact:
Kevin Ruane of Oracle
Tel:+1-650-506-6610
Email: kevin.ruane@oracle.com
Beth Axon of jd marketing
Tel: +44.20.8297.5388
Email: betha@jdmarketing.co.uk
Website: http://www.oracle.com/
© Press Release 2007
