Dubai, United Arab Emirates, February 23rd, 2004. Oracle Corporation today announced a partnership with the Financial Times (FT) aimed at delivering new content to mobile operators. OracleÒ technology will provide news from the FT via Oracle’s Mobile Content and Service Delivery solution to operators throughout Europe and the Middle East.
“Today’s high-tech, information-driven society demands accurate and authoritative news updates throughout the day,” said Steven Trew, Head of Mobile, Financial Times. “The reliable service level provided by Oracle’s mobile platform enables the Financial Times to effectively deliver its valuable content direct to the user.”
Oracle Application Server 10g Wireless is used to handle the delivery of updates to mobile devices, helping ensure that all FT content appears in a high quality format, irrespective of the device used by the consumer.
Business intelligence function within the Oracle technology provides state of the art capability to cross-sell and up-sell, based on individual customer behaviour and preferences. This unique capability helps maximise the potential revenue of all content product and services.
Intel Corp. also contributes to the overall offering. “Intel, the number 1 supplier worldwide of communications silicon building blocks, has worked closely with Oracle to enable them to take full advantage of Intel's expertise and technology leadership,” said Keith C. Shea, Global Alliances Manager, Intel Europe, Middle East and Africa. “Delivered on standards, Intel-based communications platforms enable Oracle's Mobile Content and Service Delivery solution to provide customers with the content and maximum availability they demand.”
“This solution combines the industry-leading know-how of Oracle and Intel with the Financial Times’ global reputation for quality business coverage,” explains Lars Wahlström, vice president of Communications, Media and Utilities, Oracle EMEA. “Business professionals have come to expect the highest levels of reliability and availability from their own IT systems. Oracle Application Server 10g Wireless, supplemented by our unique personalisation capability, enables business professionals everywhere to benefit from the FT’s valuable content whilst on the move.”
“Oracle recognises the potential benefits of mobile applications to all its enterprise customers,” Wahlström adds. “By working with established leaders like the FT and Intel, Oracle continues to demonstrate why it is leading in the race to make mobility a viable extension of the enterprise software platform.”
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About Oracle
Oracle is the world’s largest enterprise software company. For more information about Oracle, visit our website at http://www.oracle.com or call Bahaa Issa on +971-4- 3909000
About the Financial Times
The Financial Times is one of the world’s leading business information brands. With a worldwide network of over 500 journalists, the FT - both in print and online - is recognised internationally for its accuracy and authority. FT.com combines the editorial values and authority of the FT newspaper, with the immediacy and interactivity of the internet. The site provides agenda-setting news, comment and analysis, financial data, discussion groups and a range of tools to search the web and manage the working day. FT.com attracts over 3.5 million unique users each month, and 59 million page views. There are currently over 69,000 subscribers.
© Press Release 2004
