OPPO #FameOPPOrtunity TikTok challenge attracts more than 330 million views

RIYADH: Global technology brand OPPO is celebrating the success of its recent TikTok #FameOPPOrtunity challenge which attracted more than 490,000 videos and 332 million views from Saudi Arabia.

The challenge was organized in 3 countries, Saudi Arabia, UAE and Morocco and invited participants to get creative either with OPPO’s cool series of filters and stickers or using the OPPO smartphone with its innovative camera to produce original, fun short form films for TikTok, set to the Reno4 Series song, under the hashtag #FameOPPOrtunity. Saudi Arabia attracted the highest number of entrants with 299,738 content creators from across the Kingdom uploading their creative take on the challenge.

Commenting on the success of the campaign, Mai Huang, Chief Marketing Officer at OPPO Middle East and Africa said, “OPPO is committed to engaging with its customers in different ways. Our new Reno4 Series smartphone elevates photography and night videography to new heights, empowering everyone to create original content and achieve their dream of TikTok stardom.

“The TikTok #FameOPPOrtunity challenge encouraged users to express their creativity and stand out, either using  the Reno4 Series integrated features, including the innovative camera and fast charging battery, or with the challenge’s specially developed filters and stickers. OPPO’s new smartphone not only provides a wonderful design, but also adds a new style to life,” she added.

The new OPPO Reno4 Series leads the way with exceptional night videography and portrait shooting capabilities. Reno4 Pro 5G is further enhanced with a customized, ultra-wide, ultra-powerful Sony IMX708 image sensor with laser detection auto-focus (LDAF). At 1/2.3 inches, the larger sensor gathers more light making it ideal for brighter night videos or photos. OPPO Reno4 Pro and Reno4 feature a Quadcam matrix, including a 48MP primary camera, 8MP ultra wide-angle camera, a 2MP macro camera and a 2MP mono lens, in addition to a 32MP front camera.

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For more details, please contact
Mataz Bait Almal
Public Relations Manager
OPPO KSA 
Email:  mataz.almal@oppo-aed-sa.com

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

© Press Release 2020