Dubai, UAE. 10 February 2010: Online registration for the 2010 edition of the Arabian Travel Market is now live, allowing visitors to take advantage of a number of benefits in the build-up to the show, which runs from the 4th to 7th May at the Dubai International Convention and Exhibition Centre.

Arabian Travel Market 2010 - organised by Reed Travel Exhibitions- is the Middle East's premier travel and tourism event. Online Registration - which is sponsored by Rotana is now live for visitor's to register and receive pre-event benefits including travel discounts, fast track entry and meetings request tool. www.arabiantravelmarket.com/register

Rotana - the leading hotel management company in the Middle East & North Africa - is the official sponsor of registration for the tenth year running. Just one of the many sponsorship opportunities that Arabian Travel Market offers, allowing companies to expose themselves to over 2,000 exhibitors and 15,000 visitors from around the globe.

'Our overall participation at ATM is to strengthen our regional presence and to support our expansion plans reaching a portfolio of 70 properties by 2012. This participation is supported by many branding and sponsorship opportunities such as the Arabian Travel Market registration, which assist us greatly in showcasing our brand and products offering within the Rotana portfolio,' said Selim El Zyr, President and CEO of Rotana.

Mark Walsh, Group Exhibition Director of Reed Travel Exhibitions, stated that by signing up early, visitors will benefit. "Registering to attend Arabian Travel Market before it begins provides visitors with a host of benefits; up to date exhibitor information, discounts on flights and accommodation, and priority access to the exhibition which means no queues!" The Arabian Travel Market is an ideal venue for industry players to meet and conduct business."

"This is shaping up to be the most successful show in Arabian Travel Market's 16 year history, the sign up for exhibition, with three months still to go, is already 90% indicating the Arabian Travel Market is more relevant and useful to the tourism industry then ever before. With so many exhibitors signed up it is crucial that visitors prioritise their time to gain maximum benefit", he added.

In 2009 the Arabian Travel Market hosted 2,100 exhibitors and stand-sharers, from 69 countries, including 70 new-to-market representatives - and over 2,200 members of the general public visited the exhibition on Consumer Day - traditionally held on the last day it allows exhibitors to target and interact with consumers directly.

This year will also see the return of both Travel Agents' and Careers Day, to be held on Thursday 6th May. Travel Agents' day was first introduced in 2007 and is designed to foster the latest top class travel and tourism education among travel agents through a range of seminars and entertainment features.

Careers Day offers onsite interviews, workshops and seminars, occupation and training advice to help interested parties to plan their next career move and exhibitors the chance to find the right candidate.

A number of other initiatives will also be returning for 2010, reaffirming Arabian Travel Market's continued commitment to investing in content, and ensuring it provides a one-stop-shop for all industry needs.

New to this year's ATM will be 'Zone 8', which provides a more relaxed area for informal networking away from the hustle and bustle of the main floor, as well as increased opportunities to interact with various destinations first hand through a series of live shows, which will serve to showcase new destinations and products.

The Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the auspices of the Government of Dubai's Department of Tourism and Commerce Marketing.

-Ends-

About Arabian Travel Market:
Arabian Travel Market 2009 boasted more than 2,100 exhibitors and stand-sharers, from 69 countries, including 70 new-to-market representatives, as well nearly 60 national tourist bodies representing six continents, including debutants from the Philippines, Vietnam, Cambodia, Romania and Nigeria, as well as first-time representation from the Ecuadorian, Slovenian and San Marino private sectors.

The four-day event also had increased space uptake from a number of destinations such as Abu Dhabi, Hong Kong, Thailand, Greece, Cyprus, Italy, Iran, Saudi Arabia, Mauritius and Kenya.

Arabian Travel Market is part of the Reed Travel Exhibitions' portfolio, which includes 15 of the world's leading travel industry events. For more information visit

www.arabiantravelmarket.com

Reed Travel Exhibitions
Reed Travel Exhibitions organise the world's leading travel industry events for trade professionals around the globe, incorporating the travel trade, corporate, meetings and incentives sectors including The World Travel Market, Arabian Travel Market and the International Travel Luxury Market as well as niche tourism products such as golf and luxury travel. www.reedtravelexhibitions.com

Reed Exhibitions
The world's leading organiser of trade and consumer events Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.

Every year Reed Exhibitions runs over 470 events in 37 countries, bringing together over seven million active event participants worldwide. With over 2,700 employees in 38 offices around the globe we serve 44 industries worldwide covering a wide variety of industry sectors.

Our network of offices and promoters extends to 65 countries. With more market-leading events than any other organiser, nobody delivers more business contacts than Reed Exhibitions. www.reedexpo.com

Reed Elsevier
Reed Elsevier is a world leading provider of professional information and online workflow solutions in the Science, Medical, Legal, Risk Information and Analytics, and Business sectors.

Based in over 200 locations worldwide, they create authoritative content delivered through market leading brands, enabling their customers to find the essential data, analysis and commentary to support their decisions.

Their content and solutions are increasingly embedded in the workflows of our customers making them more effective and Reed Elsevier a valued partner. www.reed-elsevier.com

Media Contact:
Klara Zakis-Senior PR Executive
MCS Action Dubai
 +971 50 147 9561,
klara.z@actionprgroup.com

Andrea Krenn-Account Director
MCS Action Dubai
+971 50 694 9810
Andrea.k@actionprgroup.com
www.arabiantravelmarket.com/pressreleases

© Press Release 2010