New distributorship agreement will enhance wireless solutions offered through channel partners throughout the Middle East
Middle East, 22 February 2005: OnLine Distribution, the Middle East's leading distributor for networking products and solutions, has signed an agreement with Proxim Corporation to distribute its products and services throughout the Middle East. Proxim is a global leader in wireless networking equipment for Wi-Fi and broadband wireless networks. The company integrates reliable wireless connectivity within buildings and between locations.
According to Keith Rich, MD, OnLine, "The new partnership is expected to enable OnLine to deliver a complete range of wireless LAN and Hot Spot solutions in a secure, reliable and easily manageable model while helping Proxim to enhance its regional presence in the Middle East".
"We see the Middle East as a key growth area for Proxim and are thrilled to be partnering with OnLine Distribution. We are confident that OnLine will strengthen Proxim's business across the region," stated Lionel Chmilewsky, VP EMEA, Proxim Corporation.
Proxim differentiates itself in the marketplace by offering the broadest available portfolio of wireless networking equipment for secure connectivity within buildings as well as between external sites. Its award-winning ORiNOCO wireless local area network products are Wi-Fi-certified and provide unsurpassed network mobility and security.
"This alliance is a step forward in OnLine's broad underlying strategy to build a portfolio of complementary products in pursuit of several objectives," said Rich. In an effort to differentiate itself in the distribution space, OnLine is pushing ahead with emerging technology vendors and products, building additional revenue streams and opportunities for our channel partners to enhance their value offering to their customers, thereby stimulating an environment of sound partnerships at all levels."
Proxim offers the complete spectrum of wireless access products and systems to enable service providers, businesses and other enterprises, consumers and small businesses to deliver wireless data, voice and video services.
"Proxim is a technology driven company enjoying enviable alliances with wireless standards setting bodies and hence clients are assured of best of breed products from a leader committed to secure and manageable mobility," pointed out Sandor Fulop , Technical Manager, OnLine. "Wireless LANs are continually evolving and these alliances go a long way in protecting investments our customers make in new technology."
Some of the industrial alliances the Proxim enjoy include being founding member of the Wi-Fi Alliance (WFA). Proxim is a founding member of the IEEE 802.11 committee. Proxim also provided significant technical contributions that resulted in the current widely accepted 802.11b standard and continues to contribute to development of future standards. In addition, Proxim is a principal member and member of the board of directors of the WiMAX Forum, a non-profit corporation formed to promote and certify the compatibility and interoperability of devices using the IEEE 802.16 specifications.
OnLine will be identifying key partners in the Middle East that will work take advantage of the benefits of Proxim's products within the marketplace.
"We will be working with these partners to build requisite skill sets in the channel community and provide them with technical inputs as well as sales and marketing resources to drive the business jointly," continued Rich.
OnLine is focused on the value-add sale of products and service to resellers of data network solutions, systems integrators and network service providers across the Middle East. This partnership is a further consolidation of OnLine's efforts towards providing a complete bouquet of cutting edge emerging products to a broader group of solution providers in the Middle East.
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About OnLine Distribution
OnLine Distribution Ltd. based in the Jebel Ali Free Trade Zone of Dubai, U.A.E., is a value added distributor of data networking products covering Middle East, Western Asia and North Africa. It is a subsidiary of Datatec, an international networking and IT services group with operations in Europe, North America, South America, Africa, Middle East and the Asia Pacific region.
With over 40 highly qualified employees that have a combined Middle East experience of 250 years, OnLine offers a broad portfolio of network integrated products and services including some of the world's leading brands in networking. The company carries extensive regional support including logistics, network design, and technical support, sales support and marketing programs to both its vendors and channel partners.
OnLine's primary vendor relationships are detailed on the website under the vendors section. OnLine works with each of these vendors to grow their markets in the Middle East, Western Asia and North Africa by giving them access to the region's leading system integrators and supporting them with value added services to enhance their product offerings. OnLine also offers vendors support in rolling out and managing their reseller programs.
OnLine offers its channel partners a competitive edge by providing technical expertise, network design solutions, and assistance in training to develop their overall capabilities.
About Proxim
Proxim Corporation is a global leader in wireless networking equipment for Wi-Fi and broadband wireless networks. The company is providing its enterprise and service provider customers with wireless solutions for the mobile enterprise, security and surveillance, last mile access, voice and data backhaul, public hot spots, and metropolitan area networks. This press release and more information about Proxim can be found on the Web at www.proxim.com.
For more information on this press release, please contact:
Cyrus Roche,
Tel. +971 4 3914873,
cyrus@themarketbuzz.net
© Press Release 2005
