03 November 2008
Participates as exclusive payment solution partner of Low-Cost Airlines Conference

OneCard, the Arab World's largest multi-function secured e-payment services, has announced that it is poised to showcase its portfolio of cost-efficient, tailor-made payment solutions as it participates as the exclusive payment solution sponsor of the Low-Cost Airlines Conference, being held at the Intercontinental Al Ain Resort in Abu Dhabi from November 3 to 5, 2008. OneCard's participation is part of its commitment to create synergies with low-cost airline industry players and help unlock new growth prospects while boosting client satisfaction.

The Low-Cost Airlines Conference seeks to discover winning strategies and create an access to the latest innovations and successful best practices in the MENA's low-cost airline industry, particularly in view of the growing role being played by low-cost carriers in increasing regional air traffic. The event will likewise discuss emerging trends and issues, including the growing number of migrating passengers from legacy carriers, while identifying ways to enhance the delivery of services through innovative platforms such as OneCard's payment solution.

"The low-cost aviation industry has been gaining momentum over the years and has definitely been a key contributor to the ongoing trend of growing regional air traffic. Obviously, the key point that has made it so popular is that it is a highly affordable means of travelling. OneCard seeks to contribute even further in providing a more satisfying experience for travellers and subsequently stronger margins for low-cost carrier operators by offering an efficient, convenient, secure and cost-effective payment solution," said Muhannad Ebwini, General Manager of OneCard.

OneCard has implemented a strategy to increase its share of the aviation market by tapping into one of the fastest growing segments, utilising the conference as an ideal platform to create new partnerships with the leading and emerging low-cost airlines in the region. The strength of the low-cost carrier industry has been affirmed when a number of legacy carriers unveiled plans to launch their own low-cost subsidiaries, creating new dynamics in the regional market.

Launched in Saudi Arabia in 2004, OneCard has been globally renowned for its unique approach to online services and its customer service strategy. OneCard has been developed and supported by National Technology Group (NTG), the Middle East's largest ICT company with its businesses spanning the MENA region, South East Asia, South Asia and the USA. OneCard domain has further expanded its coverage of the MENA region this year, strengthening its presence in Egypt, GCC, the Levant, Iran and North Africa by becoming an authorised reseller for all local prepaid services and eGovernment facilities, while introducing international online services in each country.

-Ends-

About OneCard
OneCard was initially launched in Saudi Arabia during April 2004, and made headlines due to high public interest in this first of a kind product in Saudi Arabia; Digital Excellence Award 2006 was presented to OneCard by the Ministry of ICT in Saudi Arabia.

OneCard is the Arab World's first multi-function secured prepaid online payments mechanism. In simple words, OneCard is a prepaid online payment allowing users to access the most comprehensive portfolio of Internet connectivity (ADSL), communication services, mobile services, premium subscriptions and paid content from the Web and much more.

OneCard domain has further expansion by Y2008 to encompass Egypt, GCC countries Levant region, Iran and North Africa, by becoming an authorized reseller for all local prepaid services, eGovernment, and to introduce international online services for each country. More information regarding OneCard can be found by visiting www.OneCard.net 

For more information, please contact:
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax:  +971 4 3988941
P.O.Box 23345, Dubai, UAE
E-mail :info@orientplanet.com
Website : www.orientplanet.com

Mohammad Al Subai, PR Department
National Technology Group
Riyadh - Kingdom of Saudi Arabia
Mobile: + (966-56) 322-1122
Fax: + (966-1) 474-1450
Email: malsubee@ntg.com.sa

© Press Release 2008