Global media agency earns highest ranking in new Diagnostics report two years in a row
Dubai, March 21, 2011 - The latest edition of the Network Diagnostics Consolidated Evaluation report by Research Company Evaluating the Media Agency Industry (RECMA) shows Omnicom Media Group's OMD continuing its run as the number one ranked global media network. This is the second time that OMD has topped the report in as many issuances.
The Network Diagnostics report evaluates global agencies against a set of 10 diagnostic criteria including agency profile, new business success, growth, management changes, digital and diversified services resources, client roster profile and local strength.
In the report issued this month, OMD emerged as the number-one ranked global network, earning scores of 'Dominant' in six markets, and showing strong profiles across all of EMEA and Asia-Pacific. With favorable assessments across more survey countries than any other agency, OMD shows a high degree of consistency across criteria and markets.
"There are two main learnings from this Network Diagnostics report. The first is that our consistent strength across the world makes OMD the preferred partner for global and regional growth," commented Omnicom Media Group MENA's CEO Elie Khouri. "The second is that we're also particularly well positioned in markets of major interest to brands seeking growth, such as China, India or the Middle East, which hold a significant value to them at this critical time."
In addition to the strong showing at the top of Network Diagnostics ranking, OMD also leads in the latest RECMA Global Billings Report, which ranked OMD as the world's largest media agency, with a 10.9% share of global media investments. OMD is also the most balanced global network, with market shares by region going from 8.5% up to 13.6%.
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About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 8,000 employees in 97 markets serving many of the most successful and well-known global brands. It has been rated as the Most Creative Media Agency by The Gunn Report for Media for an unprecedented five consecutive years; Adweek Global Media Agency of the Year for 2008 and 2009; and 2009 Media Agency of the Year by Advertising Age. In the Middle East, it has been named Media Agency of the Year two years in a row at the MENA Cristal Festival (2010/2011) and was the most awarded at the Gemas Effie MENA Awards in both 2009 and 2010. www.omd.com mena.omd.com
FOR MORE DETAILS, CONTACT:
Mr Eric Mirabel
Business Development Director, Omnicom Media Group
Tel: +971 4 450 0484
E-mail: eric.mirabel@omnicommediagroup.com
Ms Loret Wessels
Marketing Communications Manager, Omnicom Media Group
Tel: +971 4 450 0485
E-mail: loret.wessels@omnicommediagroup.com
© Press Release 2011
