OKI emphasises SPRINT concept during Gitex by producing 40,000 hourly newsletters

Dubai-UAE, 15th October 2008 - OKI Printing Solutions, the leader in the global colour printing market, is collaborating with CPI, a partner for the region with IDG, the world's largest ICT publishing house, to bring visitors and exhibitors of Gitex 2008 the latest updates on news and happenings in the show through The Hourly News.

OKI Printing Solutions and CPI will be producing 40,000 hourly newsletters demonstrating the quality, high speed and efficiency of OKI printers. This is the fourth hourly newsletter project that OKI has embarked on over the past two years.

"Thanks to the advanced technology, nowadays, business tends to opt for in-house printing as a more cost effective and time saving solution" said John Ross, general manager, Middle East, India, North East Africa, OKI Printing Solutions. "By emphasising the SPRINT concept which stands for "Short Print Runs In No Time" we want to demonstrate that in-house printing is possible with the highest speed without compromising efficiency and quality in producing the best output. We believe that The Hourly News will be the best case to prove SPRINT as we will be producing it live for the exhibitors and visitors."

OKI Printing Solutions will be using its C9650 and C9800GA printers for this project. The C9650 allows businesses to consolidate their printing needs into one cost-effective and efficient device, providing businesses with the flexibility to carry out large volume print runs and produce creative documents in-house. It gives businesses the capacity to handle a wide range of printing needs to meet the demands of a busy office. Whilst, OKI C9800GA offers a high quality professional solution for in-house designers, advertising agencies or copy/print shops that need to constantly produce reliable professional colour documents. The C9800GA offers premium print quality with OKI Printing Solutions' new ProQ4800 Multilevel technology, producing accurate, outstanding results with smoother gradations of colour and greater subtlety in tones.

"At OKI Printing Solutions we have the right technology for SPRINT and in-house printing to showcase to business decision maker during Gitex. With our printers and various applications we can guarantee the high performance and finest quality colour output, combined with outstanding speed and accuracy at an affordable cost," added Ross. 

For further information about OKI visit www.okime.ae    

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Notes to editors:

  • OKI Printing Solutions is the brand name of OKI Data Corporation

  • Annual turnover for OKI Data Corporation is 187.9 billion yen. (FY07)

  • OKI Printing Solutions' sales are divided between 54.3% EMEA, 22.3% Americas, 17.8% Asia and Oceania and 5.6% Others.

  • OKI Printing Solutions is represented in over 120 countries worldwide.

  • OKI Printing Solutions is a subsidiary of Oki Electric Industry Co., Ltd.

  • Oki Electric Industry, established in 1881, is Japan's first telecommunications manufacturer with an annual turnover of 719.7 billion yen.

  • Oki Electric Industry employs approx. 22,640 people throughout the world with 7,327 employees outside Japan

  • More details on Oki Electric Industry can be found at www.oki.com

© Press Release 2008