Zaker anticipates 20% growth in regional demand for power tools in 2010

Dubai, UAE, February 23nd, 2010: Accelerating developments in the GCC oil & gas and infrastructure sectors over the past few months are pushing the demand for heavy-duty professional power tools in the Middle East. This positive trend is expected to boost the regional power tools industry, which reported a 35 per cent slump in sales last year.

According to available industry data, the GCC power tools market is valued at over AED 600 million, with the UAE alone accounting for AED150 million. Announcing the trends, Zaker Trading LLC, the sole UAE distributor for the world-leading AEG Power Tools, said that this year, the industry in the GCC was bracing for a 20% increase in sales.

"Last year, the downturn affected the construction sector and consequently, the power tools industry, since many projects were either put on hold or cancelled," explained Mr. M. George Oommen, Managing Director of Zaker Trading. "However, the recent spurt of activities across the region's oil & gas and infrastructure industries has revitalized the industry and are presenting us with great opportunities to balance the deficit."

Speaking at a high-profile event unveiling the brand strategy of AEG Power Tools in Dubai this week, Mr. Oommen added that the UAE and Saudi Arabia continued to lead the regional demand for professional power tools.

"More than 80 per cent of our products are used for construction and oil and gas sectors but we see a strong market in DIY home-users," he said. "Thanks to the introduction of new technologies such as Li-Ion batteries and cordless tools, we are now well-positioned to provide solutions that can offer total safety and convenience both to industrial as well as home-users."

AEG recently underwent a brand identity change to refresh its product line-up. The new reinvigorated product range includes professional grade power tools and accessories for drilling and fastening, woodworking, metalworking, polishing, concrete drilling and cutting.

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About Zaker Trading LLC:
Established in 1987, Zaker Trading LLC is the exclusive UAE distributor for AEG Power Tools, the world leader in high-precision professional power tools. Within a short span of time, Zaker Trading has emerged as a leading player in the region's power tools industry. The company's headquarters is located in Dubai.

About AEG Power Tools:
Since being founded more than 100 years ago, AEG POWERTOOLS has been leading the way in new product development. By introducing the first transportable drilling machines in 1898, portable power tools were born. AEG are still offering the professional user innovative, powerful solutions.

A vigorous re-branding launches AEG POWERTOOLS into 2009, with its vibrant bold orange colour giving the company and its products a dynamic new look. This is however, not merely a colour change. The strong new image is being backed up with its commitment to product development and innovation and will deliver a total of more than 40 new products in 2010.

Media Contacts:
Edward D'Mello
Senior Consultant
Edward Steven & Associates
Tel: 050-6776153
Email: Edward@esapr.com

© Press Release 2010