O2's latest powerhouse device helps professionals live life on the express lane

DUBAI, 8th August 2006 - O2 today announced the upcoming launch of the latest addition to its successful Xda Atom family. Due in the Middle East end-July, the Xda Atom Exec is the company's new PDA-phone geared toward meeting the needs of rising professionals and high-flyers in the business world. With a new matt "gun metal" finishing and a host of business-skewed features, the Xda Atom Exec will appeal to solutions-driven executives who need a "true mobile office" that pushes the standards of design, technology and usability.

Retaining the key propositions of the Xda Atom, including its compact size and sleek design, the Xda Atom Exec is the arsenal every business executive needs - core functions of the Xda Atom, with upgraded software, enhanced features and overall performance - to stay one step ahead in the competitive business world.

"One of the core missions of O2 is to help our customers make the most of every moment, because every minute counts," said Mark Billington, CEO of O2 Asia Pacific. "The Xda Atom Exec is designed for those for whom quick and timely communications are a key to their success, who need to stay in touch wherever they are, who must be on top of things and who want to be in control of their life and their career all the time."

The Xda Atom Exec outpaces its competition with a rich array of business features and PIM applications. Running on the latest Microsoft? Windows MobileO 5.0 platform with Messaging & Security Feature Pack, the Xda Atom Exec provides real-time access to corporate email and enhanced security benefits; besides the convenience of push email, confidential data stored on the device is safe at all times. The Global Address List feature further lets users look up corporate contacts over the air; and those who need to stay productive on the fly can work via word processing and data/contact management software applications like Word Mobile, Excel? Mobile, PowerPoint? Viewer and PDF viewer.

Additionally, thanks to a powerful Intel? XScale PXA 27x  520MHz processor and 192MB of expandable memory, the Xda Atom Exec lets users get online faster, launch applications more quickly, store more data and software, and multitask without losing speed. The device includes also a Wireless Manager application that lets users effortlessly configure a seamless assembly of connectivity features, including wireless LAN, Bluetooth? and GSM/GPRS/EDGE phone settings. Users can get started quickly, and stay efficient always.

Besides a nimble and easy-to-use productivity device, the Xda Atom Exec is also a true messaging solution. It features a dedicated messaging shortcut key on the front panel that takes users straight to their communication options - perfect for time-starved executives who rely heavily on email, IM, SMS and MMS. A bundled Infrared keyboard also increases its value proposition, particularly for those who prefer to type their messages.

Understanding that business professionals today demand more out of life than work, O2 has designed the Xda Atom Exec to not just be a work tool but also a lifestyle device. Besides the convenience of O2 MediaPlus - an innovative personal media dashboard designed specially for PDA-phones - customers can relax by listening to its in-built FM radio, record video with the 2.0 mega pixel camera with flash, or personalize pictures with Photo Editor.

Pricing & availability

The Xda Atom Exec will retail at AED 2,699, inclusive of 5% tax and a one-year local warranty, in the United Arab Emirates from mid-August at all O2- and Unitec-authorised retail channels including Plug-Ins, Virgin Megastore and RadioShack.

Take the leadership quiz at seemightyatom.com/pr_quiz to find out what kind of a leader you are and how the Xda Atom Exec can fast track your career.

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About O2 Asia Pacific
O2 Asia Pacific is a member of the O2 group, a leading provider of mobile communications services in Europe with more than 35 million active mobile customers.

O2 Asia Pacific provides consumers throughout Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs. The company is headquartered in Singapore, with offices in Australia, Malaysia and Korea and with a sister company in Hong Kong; apart from Singapore, Australia, Malaysia and Hong Kong, it also distributes in New Zealand, Indonesia, Thailand, India and the Indian subcontinent, Vietnam, Middle East, Taiwan, Pakistan and the Philippines.

For Further Information
Rima Dudeja
NettResults
PO Box 72587,
Dubai, UAE
+ 971 4 331 1593
www.nettresults.com

© Press Release 2006