PHOTO
Dubai, United Arab Emirates: The world-renowned Brazilian fragrance brand O Boticário is proud to introduce Malbec Signature, the first upper premium fragrance of Malbec’s portfolio made with the rare Oud, in the UAE market.
O Boticário is the largest fragrance player in Brazil and has more than 4,000 stores across the globe. Today, it is the most beloved beauty brand in Brazil with a complete portfolio. Among them, Malbec stands out as the best-selling fragrance in the country.
A few weeks ago, O Boticário opened its first international Amphora concept store at City Centre Mirdif, Dubai, along with its Dubai-based partner Millennial Capital. Malbec Signature is available at the Dubai outlet, with limited stock.
O Boticário especially created Malbec Signature for the UAE market because this premium launch will deliver a product that is connected with local consumers’ preferences as they are passionate about the fragrances mixed with Oud.
“We believe the understanding of perfume and its use is highly evolved and very unique to Arabic culture and that’s the reason we are especially introducing Malbec Signature for the UAE market. We hope the people with a passion for Oud will love this new and unique fragrance. Malbec Signature, appealing to men with a vintage taste, is part of our commitment to this market,” said André Farber, Vice President of Business and Franchises at O Boticário.
The first Eau de parfum (EDP) of Malbec was born from the exclusive combination of the essence of Malbec grapes with one of the most valuable ingredients of perfumery: Oud wood. The result is a woody fragrance with unique sophistication.
Like all products of Malbec Portfolio, the Malbec Signature has as its main ingredient Malbec´s grapes essence and it is macerated in French oak barrels, such as the original Malbec. O Boticário was the first company in the world to use this type of ingredient in perfumery. Since the creation of Malbec in 2004, it gives a special and exclusive touch to the fragrances of the line.
What distinguishes and elevates Malbec Signature to a higher level of seduction and sophistication is the exclusive Privé Accord that combines the existing Malbec with Oud - an ingredient originating from the Southeast Asia, which is more valuable than gold because it is considered a precious jewel in fine perfumery.
Andreea Danila, Founder and Managing Director of Millennial Capital said, “We are thrilled to have this exclusive woody fragrance for the UAE market. This perfume befits special occasions and those who understand the fine line between high perfumery and one that is designed especially for royalty. We hope that Malbec Signature will be a good addition in the Arab world’s perfumery market.”
According to analysts Euromonitor International, the Beauty and Personal Care market in the Gulf region is set to reach a total value of US$13.662 billion in 2020, up from $ 8.5 billion in 2015. Saudi Arabia and the UAE are set to provide the maximum momentum in this growth surge, with the Saudi Arabian market for Beauty and Personal Care estimated to reach $9.54 billion in 2020 and demand in the UAE set to reach $2.72 billion in the same period.
-Ends-
About O Boticário:
O Boticário, founded in 1977, is the largest fragrance player in Brazil. Globally, it has more than 4,000 stores and besides Brazil, it operates in various countries such as Colombia, Portugal, Paraguay, Venezuela, Suriname, Guiana, Japan, Lebanon, Angola, Mozambique, Costa Rica and the United States. It is also the largest cosmetic franchise in the world with a 6% market share in Latin America and an estimated USD 4 billion in revenue. It currently employs more than 30,000 people, producing c. 300 million units. O Boticário’s product lines boast of 1,200 items to-date , of which 480 bestsellers will be launched in Dubai.
About Millennial Capital Ltd.:
Millennial Capital Ltd. is an emerging venture capital firm specializing in developing partnerships with global brands in the consumer, retail and wellness sector which target to enter or operate in the GCC. The group was established in April 2016, by Andreea Danila supported by a group of reputable investors from the region with an authorized capital of USD 50 million. The firm’s strength is access to capital, screening, evaluation and selection of partnerships and a proven experience in launching and managing successful new ventures. Millennial Capital Ltd. portfolio includes Millennial Capital Advisors, Millennial Urban Footwear Trading, Millennial Star Cosmetics Trading LLC and a recently launched Millennial Wellness Ltd initiative. http://www.millennialcapitalgroup.com/
For more information, please contact:
Al Falak Media
Mahvish Khan
mahvish@alfalakmedia.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
