NTS, a leading corporate IT solutions company, has been awarded a contract for the Tridion Content management and Marketing solution by Mashreqbank. NTS will implement the complete project in Mashreqbank together with the Tridion consultants.
NTS will provide Mashreqbank with the Tridion a content management solution allowing the bank to efficiently structure enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications, paper based publications and e-mail campaign management.
Tridion is known for its robust functionality and features, low total cost of ownership (TCO), rapid return on investment (ROI) and quick implementation (average six to eight weeks). The different businesses and divisions within Mashreqbank will be able to update their own web contents with ease and simultaneously maintain a level of centralized control over the content and publishing process.The Tridion Marketing Solution will enable the bank to communicate fast and effectively through personalised, permission-based e-mail campaigns hence avoiding email spam. It tightly integrates e-mail delivery and response tracking with the content.
Shivkumar Gopal, CEO of NTS said: "Tridion efficiently structures processes for creation, management, distribution enterprise-wide, and delivery of business critical content across multiple websites, portals, e-applications and paper based publications. Implementing such a solution will enable the bank to reach a wider audience, and replicate common information across all its domains".
Hans de Groot, Sales Director International Markets at Tridion, comments: "Ease of integration is key in order to integrate a content management system into the existing IT infrastructure. The Tridion CMS is designed and built to act as a hub that can easily be integrated with existing back-office applications (such as CRM and ERP) and can deliver content to any front-end e-applications".
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About NTS
NTS, the Middle East's visionary corporate IT Solution partner with Headquarters in Dubai. NTS is focused in the U.A.E. and other GCC markets for providing wide range of innovative solutions to the corporate clients, covering the latest technologies in computer hardware, enterprise software solutions, infrastructure and networking solutions, E-security solutions, Professional services and Web development services.
NTS represents leading brands like Acer, Samsung, Fujitsu, HP, EPSON, 3COM, CISCO, Nortel Networks for IT Infrastructure. It is the Implementation and reseller partner for Enterprise Content Management Solution Tridion R5 and for NewgenSoft Products including Business Process Management (BPM), Document Management (DM), Workflow and Imaging solutions in this region.
Added with the advantage of its global presence with development and design centres in India and offices in the Middle East and the European Countries, NTS can meet the future trends with success and is committed to deliver quality product and services to our valued corporate customers by constantly re-engineering and improving business value chains. With dedicated professionals, NTS aims to empower its clients with leading edge technologies to meet future trends.
NTS clientele include Dubai Police, Dubai Municipality, First Gulf Bank, RAKBANK, Damas, Emirates Group.
About Mashreqbank :
Mashreqbank psc is one of the leading banks in the United Arab Emirates (UAE), with total assets as at 31st December, 2004, of AED 31,949 million (US$ 8,698 million), making it the largest private bank in the UAE. It is the second oldest Commercial Bank in the UAE having originally been established as Bank of Oman Ltd. in 1967 in Dubai
About Tridion
Tridion is the leading European provider of advanced XML-based web content management software. Our powerful solutions enable enterprises to make effective and efficient use of content. The unique 'single sourcing' and 'blueprint management' functionality of Tridion offers companies fast and high return-on-investment on their complex content management infrastructures.
With more than 350 user sites, customers use Tridion to control, create, manage and deliver the right Web content at any time and any place. Clients include many Fortune 500 companies such as: Honda, Toyota, Goodyear, Akzo Nobel, Deutsche Telekom, Heineken, Rabobank, Unilever, Auchan, Carrefour, KLM, Virgin Atlantic, Dexia, Alitalia, Garnier, La Poste and VisitBritain. For more information please visit our website at www.tridion.com
For more information please contact
Andrea Jaishankar
Promoseven Weber Shandwick
Tel: 3210077
Fax: 3211711
andreaj@promoseven.com
© Press Release 2005
