Nokia shared its new SDK for Series 40 Touch and Type, the industry's first touch SDK for mass-market feature phones, during its developer workshop at GITEX. This comes as an addition to the recent refinements with the Nokia Qt SDK for smartphones and mobile computers.
"The Nokia Series 40 Touch and Type SDK now allows developers to create innovative apps for mainstream Nokia mobile phones using touch technology. This SDK will also allow developers to reach the vast mainstream mobile phone audience bringing touch potentially to the next billion,' said Hatem Nawar, Forum Nokia Developer Relations Manager, Nokia Middle East and Africa.
Last year, Nokia shipped 364 million mobile phones - around a million devices every day. The new Series 40 Touch and Type SDK brings the benefit of a touch interface to a new global audience. The SDK, available for download from forum.nokia.com, will make development for these devices extremely simple and allows easy porting of existing apps created for current Nokia smartphones.
Nokia debuts 'Touch and Type' design with the latest Nokia X3
In a move to continue driving innovation in its market leading mobile phone range, Nokia introduced the super slim Nokia X3 Touch and Type, with a unique combination of a touch screen and traditional 12 button phone keypad, currently available in the Middle East markets. As Nokia's first 'Touch and Type' phone, the Nokia X3 allows people to tap quickly on the bright color touch screen, as well as enjoy the familiarity of the full keypad for quick fire text messages and phone calls. The new Nokia X3 retails at approximately 599 AED in the UAE.
"The response we've had for this device has been overwhelming. With the Nokia X3 we are giving consumers the best of both worlds by combining a touch screen and a keypad in an affordable device. We have given people a larger screen with clear icons and menus plus kept critical keys such as the send and end keys. We've also added dedicated function keys for important links like music and text messaging," said Steve Lewis, Head of Marketing, Nokia Middle East and Africa.
"Our research tells us consumers who have invested years in becoming fast one-handed, one-thumb texters want to maintain their speedy edge for SMS, chat and instant messaging - yet enjoy the benefits of touch as well," continued Lewis.
With its sleek and modern design coming in at a very thin 9.6mm - making it one of the slimmest Nokia phones ever - the Nokia X3 slips easily into the purse or the pocket, and looks the part with its brushed aluminum back cover which will come in five vibrant colors designed to suit any mood or wardrobe.
Despite its size, the Nokia X3 is jam-packed with features including 3G, WLAN, a music player and an FM radioLovers of the snapshot and social networks will enjoy a great 5 megapixel camera with 4X digital zoom that can take both still and video images.
The Nokia X3 also features dedicated music and messaging keys allowing fast access to important Ovi services including social and entertainment applications. In addition to Ovi Mail, people's favorite consumer email and chat accounts can be pushed direct to the phone via Nokia Messaging.
With a gentle glide over the touch screen people can go online and get access to many services including thousands of apps from Ovi Store.
The Nokia X3 - affordable and accessible touch and type which is simple-to-use and beautifully designed. The Nokia X3 Touch and Type sits alongside the Nokia X3-00, a slider with strong music functionality, which was launched in September 2009.
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About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
Media Enquiries
Tala Toukan
Communications Manager, Lower Gulf
Nokia Middle East and North Africa
Tel: +971 4 369 7600
Email: Tala.Toukan@nokia.com
www.nokia.com
Sam Mohtady
Consultant for Nokia,
Impact Porter Novelli
Tel.: +9714 330 4030 Ext. : 422
Email: s.mohtady@ipn.ae
© Press Release 2010
