Consumers enjoy a seamless Nokia'sOvi Store experience in their own language with additional features
Amman, Jordan - Nokia has announced full Arabic support for its popular Ovi Store across all existing platforms. Consumers whose devices are set to the Arabic language user interface will automatically view the Ovi Store in Arabic when entering.
The majority of Arabic speaking consumers are located in the Middle East and Africa region where Nokia has seen significant growth in Ovi Store downloads. Primarily Arabic speaking countries account for almost 75% of the overall MEA downloads, with Saudi ranking amongst the world's top 10 download countries and UAE and Egypt in the top 25 globally.
There are also three local developers from MEA whose applications have each surpassed the 1 million download mark.One of these is a Java based application "FunSMS" created by Edumid in Pakistan. The application has been downloaded by consumers from almost sixty different countries, highlighting the local relevance and global opportunity that Nokia's Ovi Store offers developers and content publishers. Another local success story is AsgaTech from Egypt who has published a number of apps on Ovi Store, resulting in a cumulative 2 million downloads to date.
In addition to Arabic support, the latest version of Ovi Store brings enhanced consumer features such as application updates, popularity calculations and Web apps for Series 40 devices. Application updates automatically notify consumers of any updates to apps that they have already downloaded. This means that consumers will always have the latest version of their favourite apps without needing to manually search the store for later versions.
Improved popularity calculations help to sort and rank relevant content based on popularity by country and device, ensuring that consumers are served the most relevant apps while support for Web apps provides consumers with a wider set of content choices on Series 40 devices.
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About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
This news release has been distributed by Bidaya Corporate Communications on behalf of Nokia.
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© Press Release 2011
