65 sq. meter of retail space offers an unmistakable Nokia experience

Dubai, UAE, 18th February 2012: Nokia, the leading mobile manufacturer, opened the doors of its latest concept store in partnership with Landmark Group's Max Electronics LLC. The Dubai Mall store is the 7th Nokia Store in the UAE and 18th in the GCC region.  The aim of the Nokia concept store is to offer consumers access to hot new product arrivals, in-store demonstrations and Nokia multimedia experiences under one roof.

The 65 sq metre Nokia Store was officially opened by Nokia's General Manager, Lower Gulf, Vithesh Reddy and Neelesh Bhatnagar, CEO of Max Electronics LLC and marks an ongoing partnership between two industry giants in the UAE to enhance the consumer experience.

Speaking at the official opening, Vithesh Reddy, General Manager, Nokia Lower Gulf said: "The store opening is testament not only to Nokia's investment in the UAE as a market, but also our commitment to enhancing the consumer experience and offering real value added services such as expert product knowledge, in-store demonstrations of multimedia entertainment and the most comprehensive portfolio of Nokia products all under one roof. We understand that consumers are more sophisticated than ever before and as a result we have invested in bringing the brand alive in a fresh and compelling way."

The Nokia Store is exclusively dedicated to Nokia phones, mobile enhancements, ring tones, graphics, games, software and exclusive mobile accessories. The Nokia Concept Store also offers expert customer service to new and returning customers looking to buy or maintain their mobile device.

Neelesh Bhatnagar, CEO of Max Electronics LLC, said: "As the official franchisee of Nokia stores in the UAE, Max Electronics LLC is truly showcasing its dedication to providing the best electronics products to the people of the UAE and our commitment for growth in the region.  "We are delighted to be in partnership with Nokia to bring an enhanced consumer experience to Dubai Mall. Today's consumers value expert product knowledge as well as a memorable retail experience that can guide them to the right product for their lifestyle - and this new Nokia Concept Store achieves both."

The new Nokia Concept Store is located on level 3 in the Fashion Avenue of Dubai Mall.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. This Nokia press release and other news are available at http://press.nokia.com. Join Nokia on Facebook at https://www.facebook.com/NokiaUAE.

About MAX Electronics
Max Electronics is part of Landmark group, one of the largest and most successful retail organizations in the Middle East and India.

Landmark Group has a strong workforce of 40,000 employees and provides a value-driven product range for the family through its retail concepts.  The Group has also diversified in the leisure, food and hospitality segments and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.

Founded in 2005, Max Electronics LLC, represents retailers Emax and Nokia stores and distributes brands Midea, Skyworth, Hama, Aha, WXD, Femeto, Thomson and more.

Max Electronics has over 1,000 employees across the United Arab Emirates, Saudi Arabia, Bahrain, Oman and Qatar and grows at a rate of over 25% year on year.

Emax is the fastest growing Electronics Retail Chain in the Middle East, and an integral part of the USD3.86 billion Landmark Group. Emax currently has over 30 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain, and has ambitious expansion plans, which will see the group grow to over 36 stores by the end of 2012. Emax represents more than 300 brands, with over 100,000 products across 20 plus categories.

For further information about Landmark Group please visit www.landmarkgroupme.com

For further information about Max Electronics LLC please visit www.emaxme.com

Media Enquiries:
Mia Lehwald
PR - Junior Account Executive
DABO & CO
Tel: +971 50 929 6608
Email: mia.l@daboandco.com
www.daboandco.com

© Press Release 2012