Tiida Racing team win Shanghai race with flying colors
Dubai - United Arab Emirates 06 July, 2008: Nissan's best-selling Tiida compact car has added racing honours to its distinguished list of achievements, leading from lights to flag in the third round of the China Circuit Championship held at Beijing's Golden Port Circuit Sunday June 8.
The Nissan Tiida is competing for the third time in the China Circuit Championship having already achieved first place in the 2006 championship. This year, Tiida is sparkling battle aiming at beating Volkswagen who won 2007 championship.
The number 4 Tiida of driver Lin Li Feng of the Dong Feng Nissan Ghia Team beat a field of 17 cars in the 1.6-litre class over 33 laps despite carrying a 20 kg weight penalty for his success in Round 1 of this season's Championship. The Dong Feng Nissan Ghia team is technically supported by Nismo (Nissan Motorsports International Co., Ltd).
Right from its launch in the Middle East three years ago, the Tiida became an instant best-seller in both sedan and hatchback versions. Global cumulative sales of the Tiida topped one million in March 2008. It has also won numerous awards in 2008 by receiving 'Car of the Year' in Thailand and Mexico, 'Automotive Best Buy' in the USA and top ranked as an environmentally friendly car by the Ministry of Environment in Taiwan.
Other awards for the Nissan Tiida include the China "Car of the Year 2006" by SINA Corporation, a leading Asian online media company and information service provider based in China and "Inter-American Car of the Year 2007" by FIPA, Inter-American Federation of Auto Journalists, which consists of journalists from 19 countries.
The Nissan Tiida has also received several safety recognitions, which include the highest six star rating for its crash-impact safety by Ministry of Land, Infrastructure, Transportation and Tourism of Japan in 2004, highest ratings for front, side and rear impact by the US Insurance Institute for Highway Safety in 2008, and the Safest Car Award by Premiado Auto Mas Seguro Magazine in Argentina in 2007.
"This race-track success is further proof of Tiida's exceptional capabilities. Our customers already know that the Tiida offers exceptional interior space, great fuel economy and innovative style, and this racing success also speaks to the car's performance and durability," said Hirotaka Mima, Passenger Vehicle Brand Manager at Nissan Middle East.
As of March, 2008, the Tiida is sold in 165 countries worldwide.
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For more information you can visit the Nissan Media Channel through www.nissan-me.com or contact:
Hakam Kherallah
Senior Manager
Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
Vivian Hawat
TBWA/RAAD Middle East
Tel: + 971 4 425 8800 ext. 8976
E-mail: vivian.hawat@tbwaraad.com
© Press Release 2008
