Dubai, UAE: On the sidelines of the Arabian Travel Market 2014, Bahrain-headquartered travel technology company Sabre Travel Network Middle East (Sabre or STNME) signed a multi-year full content agreement with Nile Air, an upcoming airline of the region founded by Saudi Arabias leading travel company Al Tayyar Group.
Nile Air will now be using Sabres Global Distribution System (GDS), which provides both airline reservations systems, as well as a full suite of marketing and commercial planning software and enterprise operations solutions. Nile Air will also be able to leverage Sabres large pool of already existing travel related companies worldwide to market itself and enhance brand recognition and top-of-the-mind recall.
Announcing this win at the ATM, Daniel Naoumovitch, CEO, STNME said, We are very excited about having Nile Air as one of our airline clients. The Sabre Airline Solutions will offer a broad range of software and data solutions to help Nile Air market themselves, sell products, serve customers and operate more efficiently. He added, This deal is also a step towards strengthening the Sabre-Al Tayyar Group relationship. Sabres state-of-the-art technology will be instrumental in enhancing business growth for Nile Air across the region as well as making it a popular option for regional and global travellers.
Nile Air / Al Tayyar Group spokesperson commented, By partnering with Sabre, the regions leading GDS provider, and implementing Sabres Software as a Service (SaaS) and hosted models, we hope to attain flexibility, scalability as well as lower costs, make smarter operational decisions, personalize and retail Nile Airs products to travelers and achieve our overall growth plans.
Sabre Airline Solutions services approximately 225 airlines including network carriers, hybrids and low cost carriers. Sabre also serves approximately 700 other customers including airports, cargo and charter airlines, corporate fleets, governments and tourism boards.
STNME has 23 offices in 13 countries in the Middle East and the Levant in addition to 15 training centers across the region.
For more information, please contact:
Amrita Chatterjee Singh
Action Bahrain
+973 17234553
amrita.c@actionprgroup.com
About Sabre Travel Network
Sabre Travel Network is our global business-to-business travel marketplace and consists primarily of our global distribution system (GDS) and a broad set of solutions that integrate with the GDS.
This marketplace is used by travel suppliers including approximately 400 airlines, 125,000 hotel properties, 200 tour operators, 50 rail carriers, 27 car rental outlets and 16 cruise lines to promote, personalize and sell their products to travel management companies, corporate travel departments and approximately 400,000 travel agents, around the word.
The marketplace includes a mobile-enabled platform for travel buyers to shop, price, book and pay for travel. In addition, Sabre provides data-rich solutions that give travel buyers and suppliers unique insights into their operations as well as customer shopping and booking trends.
Sabre Travel Network is part of Sabre Holdings, a global travel technology company serving the worlds largest industry- travel and tourism. For more information please visit: www.sabretravelnetwork.com.
Press Release 2014
