Cairo, Egypt -Wednesday 9 July: Nikki Beach, one of the world's most recognizable luxurious lifestyle and entertainment brands, has chosen Hacienda Bay to launch its first and only resort in Egypt.

The resort will feature a boutique hotel boasting 125 rooms & suites all with breathtaking beach and golf views, 25 beach front luxurious cabanas, 55 Nikki Beach glamour-villas, the signature Nikki Beach Club and Pool bar, an ultra VIP Lounge Club, two signature restaurants and a Nikki Spa and Fitness facility. The resort will feature a timeless and sustainable luxury design subtly adapted with key architectural details. Water features will abound and rooms will be a minimum of 60m2.

Catering to the Ultra VIP, jet-set crowd, Nikki Beach Resort & Spa at Hacienda Bay will offer an exclusive range of 6 star services including reception at the airport by a Nikki Beach Hostess, in room check in and checkout services, private 24 hour concierge service, a VIP ultra lounge and personalized in room music selection.

"This partnership is part of PHD's hospitality plan which currently involves developing 4,500 hotel rooms in Egypt over the next four to five years, geographically distributed over twelve locations," said Mr Ashraf Ghazaly, Vice President of Business and Strategic Developments, PHD. "The plan is focused on luxury hotels and executive hospitality management services, ranging from four to five star deluxe accommodations and boutique hotels," Mr Ghazaly added.

The Nikki beach Hotel in Hacienda Bay is part of a variety of hotel chains that will be present in this North Coast location, each catering to different client needs and offering various entertainment and sports facilities.

"Hacienda Bay's superb location with its unique blend of luxury villas, high end retail and a world class golf course, fits perfectly with our strategy to develop the best and most exclusive destinations on the Mediterranean. Nikki Beach offers a unique experience combining five-star service, luxury accommodations, design and ambiance with signature entertainment in an international, jet-set resort environment." says Jack Penrod, founder of Nikki Beach.

Beautiful by nature, the pristine beaches and turquoise waters of hacienda bay will make for a spectacular backdrop of the gated compound on the exclusive North Coast of Egypt, and will compete with high end, niche resorts in renowned international locations.

The exclusivity of this partnership also signifies Palm Hills Developments commitment to continuously offer outstanding real estate products to its discerning local and international clients, and marks the high standards of quality and luxury that Hacienda Bay stands for.

"Through this partnership, Nikki Beach's unique resort concept, with their five-star service, luxury accommodations, design and ambiance with signature entertainment -combined with our comprehensive and efficient in-house departments, solid background and reputation in the business, will just serve to emphasize Hacienda Bay's position as a one-of-a-kind, luxurious destination," stated Mr Ghazaly.

"The Nikki Beach-Hacienda Bay partnership will give its guests a one-of-a kind experience and will place the development along the ranks of top class resorts in Sardinia, Marbella and St Tropez. Never before has this type of boundless luxury and opulence been offered in Egypt" added Jihad el Khoury, Chairman and CEO of Nikki Beach Hotels & Resorts EMEA.

-Ends-

About Palm Hills Developments:
Founded in 2005 by Mansour and Maghraby Investment and Developments as the result of a vision to establish self-sufficient communities through the utilization of integrated development, PHD is constantly breaking new grounds in the real estate market. Presently PHD posses one of the largest land banks in the country, and an impressive roster of projects in residential, commercial and destination tourism, fashioned to reflect the country's culture as well as our clients' lifestyles and prerequisites.

www.palmhillsegypt.com

About Hacienda Bay
An opulent resort located on the North Coast, Hacienda Bay is unquestionably the new 'hot' destination on the Mediterranean. Hacienda Bay is the perfect blend of relaxation and luxury to satisfy your every need with a multitude of activities and fantastic homes available from the ultra-luxurious villa to the chic and modern chalet.

Offering a signature golf course, a first class spa, fine cuisine in its luxurious restaurants, world-class holistic spa, and party beaches, it's the place to be.

About Nikki Beach Hotels & Resorts:
Nikki Beach Hotels & Resorts is a worldwide premier luxury brand synonymous with jet set travel, leisure and entertainment. Founded in 1996 by Jack Penrod, Nikki Beach South Beach established a new standard for unique and exciting Beach Club experience.

Nikki Beach has expanded over the years with venues in St Tropez, St Barths, Cabo San Lucas, New York City, Marbella and many other high profile destinations. In 2006 Nikki Beach developed the Hotels & Resort concept to offer a unique hospitality experience for our worldwide customers. Nikki Beach Hotels & resorts are currently under development in locations such as Turks & Caicos, Panama, Mexico, Cape Verde, Honduras, Thailand, France, Spain, Cyprus, Jordan, UAE and Greece.

Nikki Beach Hotel & Resorts operates five star luxury hotels and resorts with Ultra VIP Service for all guests. Our hotels and resorts offer the theatrical entertainment Nikki Beach Style, interactive events that are heavily influenced by Art, Music, Fashion, & Film that has been the hallmark of the brand since the 90s.

www.nikkibeach.com

www.nikkibeachhotels.com

For further information on Hacienda
Bay, please contact:Hibba Bilal
Director of Public Relations,
Tel: +(202) 3338 2302/3
Fax: +(202) 3335 1204
Email: hibba.bilal@palmhillsegypt.com
www.palmhillsegypt.com

For further information on Nikki
Beach Hotels & Resorts, please
contact:
Media Machine International
Tel: (+34) 952 882 988
Louise Cook
Email: louise@mmi4.com
Mobile: (+34) 607 627 161

Christie Hobbs
Email: christie@mmi4.com
Mobile: (+34) 663 812 173
www.nikkibeachhotels.com
www.nikkibeach.com

© Press Release 2008