Ski Dubai expands its Snow Park entertainment by offering a dedicated Tubing Hill

Dubai, March 18, 2006: Ski Dubai, the world's first indoor mountain resort has added a dedicated tubing hill in its Snow Park, offering visitors the chance to enjoy another entertainment activity in the resort located in Mall of the Emirates

Phil Taylor, CEO of Ski Dubai said that the addition of another attraction to the Snow Park will increase the level of entertainment on offer and will allow visitors to enjoy a new fun experience.

"All you have to do is collect your very own inflated inner tube, ride to the top of the hill on the magic carpet, and slide down the slopes of the beginner area. It is a simple as that. This is a family activity where parents can join in on the fun "he added. "We have expanded the Snow Park so that visitors are now able to play on a dedicated area of the main slope and for the first time be right next to people skiing and snowboarding," he said.

Ski Dubai offers a variety of attractions for the consumer to choose from. All it takes is a few steps through the sliding doors to send the customer from a sophisticated, metropolitan mall to a snowy, winter environment," Phil stressed, pointing out that the resort's two attractions are filled with skiers, and snowboarders, families and children all enjoying the snow. The addition of the tubing hill will help Ski Dubai offer a full rounded winter experience.

"We expect the new Tubing Hill to be one of many upcoming activities that will help maintain Ski Dubai as an exceptional winter getaway." expressed Phil.

-Ends-

Additional information for Editors on Ski Dubai:
Ski Dubai is the world's first indoor mountain resort and offers an amazing 22,500 square meters area covered with real snow all year round as temperatures are being maintained at a comfortable -1 to -2 C. The facility, which is 85 meters high (approximately 25 stories) and 80 meters wide, features five skiing and snowboarding runs that vary in difficulty, height and steepness, the longest run being 400 meters with a fall of over 60 meters.

Kids and parents alike can have fun in the huge interactive Snow Park, which at 3000 square meters is the largest indoor snow park in the world. Ski Dubai offers guests the use of winter clothing, ski and snowboard equipment. Your skis will carry you down the slope, and our quad-chairlift and tow lift will promptly carry you back to the top for another run.

Snow Pro has expert staff to advise you on your equipment needs and our team of professional instructors will guide you through the simple, fun process of learning to ski or snowboard.

Issued for and on behalf of Ski Dubai by Promoseven Weber Shandwick.

For additional press information please contact:
Nagy Sedra, Group Account Director,
Promoseven Weber Shandwick.
Tel: +971 4 3210077,
Fax: +971 4 3211711,
E-mail: nagy.sedra@promoseven.com

© Press Release 2006