25 February 2009
Dubai, UAE - For the movie connoisseur the true cinematic experience means not only the very best in audio and video quality but also the ambience of a cinema theatre at home.

With the new Philips DVD Home Theatre System (HTS9810) featuring 9.1 Cinema Sound everybody can have an all enveloping, realistic cinema experience at home now.

As part of Philips Design Collection range, the DVD Home Theater System features high-gloss, high-quality materials with soft curves as well as a slick touch-screen control panel with backlit, illuminated key functions. The result is a truly stunning and contemporary design fitting with the latest flat TVs.

The system comprises four speaker towers, plus a dedicated centre speaker and super-slim main DVD/amplifier unit - which can be wall or stand mounted - and a high-power subwoofer. The wireless rear speakers ensure you don't need to have cables running across your living room. Using the Philips 9.1 Cinema Sound technology (powered by Ambisound), these 5 speakers create the experience of having 9 speakers in the living room, making one feel truly embraced by sound. To further recreate the atmosphere of the cinema all of the four speaker towers have their own low-level 'cinema light' mounted near the base. The cinema lights dim when the movie starts, and turn on when you pause or stop the movie.

Each of the tower speakers has a high quality 18mm soft dome tweeter plus a 2.5" woofer for conventional 5.1 reproductions with two additional, specifically angled 2.5" full range driver. Together, they create the 9.1 Cinema Sound effect.

The subwoofer which features a 150 watt Class 'D' digital amplifier, takes care of a deep, detailed bass. Philips DoubleBASS processing adds further depth and 'punch' to music and movie tracks by 'mapping' the deepest, inaudible bass notes back on to the audible frequencies delivered by the subwoofer.

Philips HTS9810 offers a totally immersive sound that gives the full ambience of a movie to the audience in front of the TV, independent of where they are sitting and whatever the size and shape of their room," said Vincenzo Ventricelli Director Customer Marketing, Middle EAST & Africa,  Philips Consumer Lifestyle.

Philips Home Theatre System HTS9810 priced for AED 4,800 is available in premium electronics outlets and distributors showrooms.

To learn more about Philips home theater systems, please visit: http://www.philips.com/ambisound

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

For further information, please contact:
Philips Consumer Lifestyle
Galia Rizk
Tel: +971 4 4362511/ Mob: + 971 50 6258203
E-mail: galia.rizk@philips.com

© Press Release 2009