Dubai, United Arab Emirates, 18 October 2012: Intigral, the Middle East's leading digital media solutions provider, today announced the successful launch of a dedicated fiber optic data link, STM-16, which connects Intigral's office in Dubai to Saudi Telecom Company's (STC) broadcast operations in the Kingdom of Saudi Arabia (KSA). STC's IPTV customers will now enjoy more than double the channel lineup, including HD channels, as well as an increase in content offering and broadcast quality.

The new fiber data link will allow STC and Intigral to benefit from four times higher data transfer bandwidth compared to the previous link. This milestone reiterates Intigral's position as the leading digital media service provider in the Middle East and one of the leading independent digital solutions providers in the global scene.

"The STM-16 service comes in line with STC's strategy that's based on inventing new, high quality services that distinguish its customers, particularly with respect to multimedia content, and is aligned with the company's vision in an industry that witnesses developments in its digital potential" said STC. "Based on our longstanding partnership with Intigral and their track record, we are confident that they will meet the demands of our subscribers who are always looking for a unique experience in digital media."  

During the implementation of the project, two STM-16 links were built, one of which is the main link that travels through a land route between the United Arab Emirates and the KSA; and the second is a backup submarine link which uses the Europe India Gateway (EIG) network for its communications cable system. With the activation of the two links, complete data redundancy is achieved through the two different geographical routes.

"We are very proud to be working with STC on this project," said Ismaeel Makdisi, Acting CEO of Intigral. "We understand that the telecom company's main objective is to provide their subscribers with the best services and the latest innovations in the digital content space and we are confident that with the launch of this project the user experience will be enhanced significantly."

Intigral is a joint venture between STC and the Malaysian media conglomerate, All Asia Networks (ASTRO) with a current workforce of 240 professionals based in its Dubai and Riyadh offices.  Formed in 2009, Intigral recently reported year-on-year revenue growth of 40 percent, and expects its business to grow by an additional 30% in 2013. Intigral counts a number of leading regional telecom operators as its customers, giving it access to a combined customer base of 34.25 million users regionally.

For more information please visit www.intigral.net.

About Intigral
Established in 2009, Intigral is an end-to-end solution provider that focuses on delivering digital media content services across platforms. Offering a one-stop shop for the region's telecom operators, Intigral provides services ranging from content repurposing, creation, monitoring, censoring and publishing to video on demand (VOD), storefront and app development and management, digital advertising and portal management and development.

Bridging the gap between technology, content and the digital audiences, Intigral's services are provided across multiple platforms which include mobile, TV and web reaching more than 34 million customers in the Kingdom of Saudi Arabia, the Kingdom of Bahrain, Kuwait, Sudan and the Kingdom of Jordan.The company, a joint venture between Saudi Telecom Company (STC) and All Asia Networks (ASTRO), fulfills client and market requirements based on its fact-based understanding of consumer segments and content genres through a team of 260 professionals in Dubai and Riyadh.

For more information please contact:
Muna Shakour
CorporateCommunications Manager, Intigral
T +971 4 436 1960
Muna.Shakour@intigral.net

Tara Farouqi, Lina Al Desouky
Weber Shandwick MENA
T +971 4 321 0077
Tara.Farouqi@ws-mena.com,
Lina.AlDesouky@ws-mena.com 

 

© Press Release 2012