New, exciting dining choices at Mall of the Emirates

Dubai, UAE, 11 September 2012 - Mall of the Emirates has expanded its international dining offer with the addition of nine new places to grab a bite and raising the mall's total food and beverage offer to close to 95 exciting options.  Led by the debut of the Middle East's first IHOP - a popular American eatery now open, Mall of the Emirates continues to re-define the UAE dining and shopping landscape for visitors by offering a new, and memorable experiences every time. 

IHOP (International House of Pancakes), been received with great fanfare here in Dubai, since opening its doors in early August. As the first-ever location in the Middle East, IHOP offers the concept of a hearty all-day breakfast, with their famous pancakes as their specialty. The Cheesecake Factory, another internationally-popular chain from America is opening up their second Dubai location in Mall of the Emirates. With a projected opening of mid-November, The Cheesecake Factory will offer a full-dining menu, topped off with a wide variety of their celebrated desserts.

"Mall of the Emirates has established itself as a top-of-mind dining destination - people come here to experience the unique and wide range of restaurants, cafes and fast food options available," said Anna Mansour, Senior Manager for Mall of the Emirates. "The introduction of these nine new outlets brings our total offer to more than 95 international options, and they are located throughout the mall to offer greater convenience, accessibility and diversity for our visitors." 

Other new places to eat and ready to serve at Mall of the Emirates bring an added dose of international flavour and choice for shoppers. Burger Fuel, a gourmet concept from New Zealand offers a higher end, freshly made hamburger experience while London Fish & Chips brings a taste of home for many residents. Diners who fancy chicken have their choice of Al Farooj or Texas Chicken, or for a more ethnic experience, there is Japanese food at Umami, Indian fare at Bombay Chowpatty, Mexican at Taqado or for some vegetarian Middle East food, Just Falafel.

Mall of the Emirates' new dining experiences are all currently open, with the exception of The Cheesecake Factory, set to open by mid-November.

-Ends-

About Mall of the Emirates:
Mall of the Emirates, the world's first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre currently features 520 international brands including 233,467 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East's first indoor ski resort and snow park - a five star Kempinski hotel, a four star Pullman Hotel and 85 coffee shops and restaurants. The mall also has a 500 seat capacity community theatre and accompanying arts centre - DUCTAC. The mall has recently added its new luxury wing, the Fashion Dome.

About Majid Al Futtaim Properties:
Majid Al Futtaim Properties is the leading developer of ‎shopping malls together with hotels and ‎communities in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently under development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. The Company's shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.  

Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.  In Dubai, Deira City Centre boasts over 370 stores, leisure and entertainment facilities and over 50 restaurants and cafes; Mall of the Emirates houses over 520 international retail brands, including 80 luxury stores and the world-renowned Ski Dubai; and Mirdif City Centre offers visitors a mix of retail, leisure and entertainment options including 430 stores and iFLY Dubai, an indoor skydiving centre.  Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region's first  region's first indoor- outdoor waterpark.  

Majid Al Futtaim Properties also owns nine hotels in the UAE and two in Bahrain, all of which are linked to the company's shopping malls.  The hotels' strategic proximity to the company's shopping malls promotes direct access to a wider international demographic and attracts more than 1.2 million guests annually.  

The Company is currently developing three master-planned communities.  The Wave, Muscat, a joint venture with the Government of Oman; will combine more than 4,000 beautiful properties, Almouj Golf, Almouj Marina, four premier hotels and new retail, leisure and dining opportunities at a seafront address in the new heart of Muscat.  The 250,000 sq.m Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL, will feature over 1500 residential homes, an office district, shopping mall, 2 international hotels, as well as multiple parks and a marina front promenade.  Finally, Al Zahia, developed by Sharjah Holding, a joint venture between the Government of Sharjah and Majid Al Futtaim Properties, will be a fully integrated community featuring a range of villas, apartments and commercial units.

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© Press Release 2012