The Department of Culture and Tourism – Abu Dhabi festival to include the Nickelodeon Kids’ Choice Awards, touring shows, shopping and entertainment offers
Global superstar Jason Derulo to host and perform at the Nickelodeon Kids’ Choice Awards taking place on 20 September; co-hosting will be Middle Eastern YouTuber Fly With Haifa

Abu Dhabi: A 10-day programme of fun-packed, educational events dedicated to children’s and family entertainment has been announced by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Under the title Abu Dhabi Family Week, the festival will run from 19 to 28 September and will include the Pinkfong Baby Shark Live Musical and the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019, the first time the globally renowned awards ceremony will be staged in the Middle East.

“Abu Dhabi Family Week’s series of exciting experiences is geared to strengthen the reputation of Abu Dhabi as a global leader for family-friendly events, and as a destination that delivers the best in entertainment and activities to visitors and residents alike,” said Saeed Al Saeed, Destination Marketing Director at DCT Abu Dhabi.

“Bringing Viacom’s Nickelodeon, one of the biggest children’s brands in the world, here to Abu Dhabi is hugely significant; particularly with such high-profile international participants as Jason Derulo. This and the other events, from mall and dining activations to science fairs and musical performances, will prove to be unforgettable and will no doubt help boost visitor numbers to the emirate.”

Aside from the flagship children’s entertainment event that is the Nickelodeon Kids’ Choice Awards, another highlight will be a fun-packed show by South Korean education company Pinkfong, which features the worldwide singalong smash Baby Shark, taking place from 26 – 28 September at Manarat Al Saadiyat in Abu Dhabi.

Abu Dhabi Family Week will also see the return of Expo-Sciences International (ESI), which will run from 24 - 26 September at Abu Dhabi National Exhibition Centre (ADNEC). The event will see more than 500 youths from the UAE, as well as over 2,000 from 68 other countries, taking part in science and technology programmes to encourage skill-building and creativity in aspiring young scientists.

In addition to these main events, the 10 days of Abu Dhabi Family Week will also feature touring shows, as well as retail, hotel and food offers from multiple partners across the emirate.

Taking place at ADNEC on 20 September, the Nickelodeon Kids’ Choice Awards will be the biggest, slimiest party of the year for kids in the region. It will be hosted by musical superstar Jason Derulo, who will also perform, alongside co-host Haifa Beseisso – better known as popular YouTuber Fly With Haifa.

With 15 billion streams worldwide and 17 multi-platinum singles, US singer and songwriter Derulo is a global superstar famed for chart-topping hits including Swalla, Stupid Love, Want to Want Me and his latest track Mamacita featuring Farruko. “I’m honoured to be hosting the first Nickelodeon Kids Choice Awards in Abu Dhabi!” said Derulo. “We’ve got a thrilling show planned, and I can’t wait to be on stage celebrating with the kids. It’s going to be a great event, see you there!”

YouTube star and co-host Beseisso, who uses her channel Fly With Haifa to show her travels around the world and break cultural stereotypes, said, “Super excited to be on that stage, share some serious love, colour, slime and just have a fantastic time at the first Nickelodeon Kids’ Choice Awards in the Middle East! We’re going to have fun, Arab Style.”

In addition to featuring numerous musical and entertainment performances, the event will also give young fans the chance to vote for their favourite artists and talent in a wide range of categories. The awards, which have been secured to take place in Abu Dhabi for the next five years, will be accompanied by The World of Nickelodeon, a three-day exhibition at ADNEC from 19-21 September, where youngsters and their families can meet their favourite Nickelodeon characters.

The Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 will be recorded on 20 September at ADNEC and will air exclusively on Nickelodeon on OSN in KSA, UAE, Kuwait, Oman, Egypt, Jordan, Bahrain* on 24 September at 16:00 KSA/17:00 UAE and will also be aired on Nickelodeon channels internationally.

“We are excited to announce Jason Derulo as host and Haifa Beseisso as co-host for the first Kids’ Choice Awards in Abu Dhabi. Jason, recognised for his many international hits, will engage young fans around the world and put a global spotlight on the event, while Haifa, one of the most important YouTubers in the UAE region, will energise local audiences from around the Middle East,” said Tracey Grant, Vice President Content and Channels for Viacom International Media Networks Middle East. “This show will combine the Arab entertainment world with the international Nickelodeon spirit and these two key elements are sure to make the first KCA Abu Dhabi a success.”
The World of Nickelodeon is the place to be for families and kids, to meet their favourite Nickelodeon characters and experience the real world of Nickelodeon in person. The World of Nickelodeon will feature a variety of play areas like a PAW Patrol branded area, PAW Patrol skills circuit, the Slime Zone, Teenage Mutant Ninja Turtles VR experience and pizzeria, SpongeBob museum, SpongeBob mini golf, SpongeBob arcades and Shimmer and Shine activities. Children can also interact with all their favourite Nickelodeon characters like Dora, the Teenage Mutant Ninja Turtles, PAW Patrol’s Chase and Marshall, and SpongeBob, as well as attend live entertainment shows and musical performances.

Both Nickelodeon Kids’ Choice Awards Abu Dhabi and The World of Nickelodeon will take place at ADNEC.
Tickets for the first Nickelodeon Kids’ Choice Awards Abu Dhabi and The World of Nickelodeon are limited and they will go fast. Visit the Nickelodeon KCA Abu Dhabi website to secure your attendance:

Kids can vote for their favourite artists on Nickelodeon’s digital site, on Instagram using the hashtag of their favourite nominee or via the Nickelodeon Play app. For more info about how the voting works and to purchase tickets, please visit the Nickelodeon KCA Abu Dhabi website:
Stay up to date on all Kids’ Choice Awards Abu Dhabi 2019 news by liking Nickelodeon on Facebook, Instagram and following the official hashtags:
*In the Middle East, the Nickelodeon Kids’ Choice Awards Abu Dhabi 2019 will be broadcasted exclusively on OSN in the following markets: Afghanistan, Algeria, Bahrain, Chad, Djibouti, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, KSA, Somalia, South Sudan, Sudan, Syria, Tunisia, UAE, Yemen.


About Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of the Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

About Nickelodeon
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About Jason Derulo
With 130 million records sold worldwide, Jason Derulo is a multi-platinum powerhouse singer, songwriter, and entertainer whose recent hit “Goodbye" with David Guetta ft. Nicki Minaj and Willy William has over 173 million streams on Spotify alone. Jason’s single “Colors”, the Coca-Cola Anthem for the 2018 FIFA World Cup, has over 221 million streams across all platforms. Breakout hit “Swalla” has reached 913 million audio streams and 1.3 billion views on YouTube. His breakout single "Whatcha Say" has now earned 5x platinum status while "Talk Dirty", "Want To Want Me" and "Ridin' Solo" [feat. 2 Chainz] have reached quadruple-platinum status. "Wiggle" [feat. Snoop Dogg] went triple-platinum, and "Trumpets" and "In My Head" earned double-platinum certifications. Platinum singles include "Marry Me", "The Other Side", "It Girl", "Get Ugly", and "Don't Wanna Go Home". 

Cumulative streams continue to soar, exceeding 15 billion overall and nearly 6 billion YouTube views. Via radio, his music has impacted a total audience of 22 billion-plus listeners with a staggering 4.4 billion spins. Jason was a featured performer for the Night Football theme, is an investor in many enterprises, including Catch L.A. and Rumble Boxing with Sylvester Stallone and Ashton Kutcher, and has a partnership with Warner Chappell Music with his publishing company, Future History.

About Haifa Beseisso
Haifa Beseisso is no ordinary content creator… but she’s really not ordinary in anything she does. The 28-year-old travel YouTuber and changemaker has broken stereotypes and defied expectations, all while fearlessly embracing her identity.

Today, with over 750,000 subscribers on her YouTube channel, Fly With Haifa, Haifa has not only crossed physical boundaries, but has challenged many of the cultural boundaries and stereotypes that exist globally. Haifa has attracted international attention for the conversations she starts in order to highlight the similarities between people, rather than the often-emphasized differences. She is also one of YouTube’s Ambassadors for creating change.

Haifa was chosen as the first Arab to be the YouTube host of the Nobel Peace Prize next to Conan O' Brien. She has interviewed stars like Sting and international personalities like the Prince and Princess of Norway.

© Press Release 2019

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