Company joins forces with the Pan Arab Osteoporosis Society to increase public bone health knowledge and encourage preventative action against Osteoporosis
Nestle Middle East announced today the launch of a region-wide initiative to boost bone health knowledge and preventative action. The announcement was made by Mr. Jean-Louis Chaumeil, Chairman and CEO of Nestle Middle East during a cooperation signing session with the Pan Arab Osteoporosis Society (PAOS), which took place as part of the initiative.
The "Nestle Strong & Healthy Bones" initiative addresses the need to propagate bone health knowledge in the region to help prevent Osteoporosis. This need is reflected by the high number of women thought to be at risk of bone fracture, according to recent studies. The initiative will see several education programs and active campaigns rolled out across the region in the coming months.
"Nestle has 140-years of expertise in nutrition, health and wellness which have always been put in the service of consumers," said Mr. Jean-Louis Chaumeil. "Our strength comes from a very well founded research heritage having the world's largest private nutrition and food research capability, our strategic alliances with scientific organizations and professional health bodies, and a wealth of knowledge of consumers' requirements and preferences when it comes to food and nutrition choices.
"Today, we are confident that our partnership with the Pan Arab Osteoporosis Society will bring consumers in the Middle East more valuable resources and services to help them better understand the importance of building and maintaining strong bones in preventing bone disease, and help them translate such knowledge into positive lifestyle changes to ensure lifelong bone health and mobility."
Commenting on the occasion, Dr. Gemma Adib, President of the Pan Arab Osteoporosis Society said: "Most recent studies have pointed out the prevalence of low bone mass among women in the region, as 35% of women over the age of 50 in the Middle East suffer from Osteoporosis. Raising awareness about the problem among the general public and health professionals alike is one of our objectives at PAOS. We are pleased to partner with a leader in nutrition and wellness like Nestle for this purpose, and we're positive that such a partnership will help extend our reach and enable us to achieve better results in terms of equipping the largest number of people with the right knowledge and tools to prevent Osteoporosis."
In addition to imparting knowledge and practical information, Nestle will continue to offer consumers products with high nutritional value, innovated through expert nutritional research and deep understanding of consumers' requirements. According to Mr. Kumaran Nowuram, Business Executive Manager- Dairy at Nestle Middle East, understanding the requirements of women in the region in particular is an area of strength for Nestle.
"Nestle Middle East has realized the need for products that could help women maintain strong bones, and has therefore developed the leading adult powdered milk NESVITA pro-Bones, which provides women with the combination of nutrients necessary for bone health. At Nestl we encourage our consumers to follow a balanced diet coupled with a healthy lifestyle to prevent bone disease," said Mr. Nowuram.
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About Nestle:
For over 140 years, Nestle has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world's foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestle currently employs over 275,000 people in 481 factories and operations in almost every country around the globe.
"Good Food, Good Life" is the foundational philosophy upon which Nestle continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around USD 1.5 billion in research and development alone, every year.
Nestle's portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.
About Nestle Middle East:
Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestle Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.
To date, Nestle has invested more than USD 400 million in the region, owning and operating 14 factories and 16 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.
Nestle's popular brands in the Middle East include NIDO, CERELAC, NESCAFE, MAGGI, NESQUIK, CHOCAPIC, NESTLE (COUNTRY) CORNFLAKES, NESTLE FITNESS, CHEERIOS , NESVITA, NESTLE PURE LIFE, KIT KAT and QUALITY STREET.
For more information, please contact:
Einas Abou-Hatab
Buchanan Middle East
einas.abouhatab@buchananme.com
T +971 4 4239308
Mob: +971 50 9489544
Press Release 2009
