The new fat free powdered milk with Actifibras promoting good nutrition and balanced lifestyle

Dubai April 2nd 2007: Representing a significant milestone, Nestl launched NESVITA Pro-Digestion fat free powdered milk with Actifibras into the market. The new brand from Nestl will cater to the needs of diet and health conscious consumers seeking a balanced lifestyle.

With its distinguished formula, NESVITA Pro-Digestion is supplemented with Actifibras, Nestl's unique fiber combination developed through research and proven to help maintain healthy bowel functions and regulating intestinal activities. The newly developed milk brand is also enriched with calcium to contain double the amount than most other milks in the market and offers women (between 19 and 50 years) 50% the daily requirement  of  calcium amount needed[1] compared to 25% of most of other brands.

"Nutrition experts recommend consuming a balanced diet rich in fibers for healthy bowel functions. Fiber - rich foods include bran, legumes, whole grain breads, fruits, vegetables and fiber supplemented foods such as NESVITA Pro - Digestion fat free milk with Actifibras. Consuming one glass of NESVITA a day along with a healthy and balanced diet helps improve intestinal functions and bowel activities thereby preventing bloating and constipation", explained Karine Antoniades, Market Nutritionist at Nestl Middle East.

In addition to dietary fibers and extra calcium, NESVITA Pro - Digestion is supplemented with Vitamins C and E, important anti-oxidants for good nutrition. With its delicious vanilla flavor, NESVITA Pro - Digestion can be consumed as milk alone, enjoyed with coffee, tea or with cereals.

NESVITA is available on the shelves in Bahrain, Qatar, KSA, and the UAE and will be introduced to other countries in the region at a later stage.

"Nestle lays a huge weight on research and development. The Nestl research center in Switzerland focuses on consumer needs in scientific research & development to innovate new products that meet consumers' expectations on taste, quality, variety and nutrition. NESVITA Pro-Digestion with Actifibras is the outcome of R&D studies that serves consumers characterized by health awareness. I am positive that NESVITA will provide new benefits that our consumers would appreciate", added Kumaran Nowuram, Business Executive Manager at Nestl Middle East.       

-Ends-

About NESTLE Middle East:
Since its formation in 1997, NESTLE Middle East has consolidated its presence in the GCC countries, the Levant, Iran and Iraq markets.  In view of its continued success throughout the region, the company has expanded its operations into the ideal location of Techno Park.

Henri NESTLE started the company in Switzerland in 1866 with the development of the first infant food for babies. Today NESTLE's operations span five continents, with 253,000 employees worldwide. With annual sales of over US$ 75 billion, NESTLE invests US$ 700 million annually in Research and Development. NESTLE is the number one food and beverage company both in the world and in the Middle East, bringing to local consumers more than 50 popular brands in the Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Breakfast Cereal categories. On any day, virtually all households in the region count a NESTLE food choice in their kitchen or select a NESTLE product for a snack. Popular brands include NIDO, CERELAC, NESCAFE, MAGGI, NESQUIK, NESVITA, NESTLE PURE LIFE, NESTLE FITNESS, NESTLE CORNFLAKES, KIT KAT and QUALITY STREET.

For more media information, please contact:
Nabila Bouzouina
Headline Public Relations
PO Box 64349,
Dubai,
UAE
Tel: +971 4 2289655 ext 108   
Fax: +971 4 2282125
E-mail: nabila@headlinepr.com

[1]Source: Dietary Reference Intakes: National Academy of Sciences

© Press Release 2007