20 March 2007
Neo Digital, the largest independent online media buying agency in the region was originally established as a sister company of Flip Media in March 2005.
Neo Digital, the largest independent online media buying agency in the region was originally established as a sister company of Flip Media in March 2005.
In just under two years, Neo Digital has firmly positioned itself as a leading player at the forefront of online media buying agencies and is serving more than 60 clients in the GCC and beyond.
Neo Digital currently holds the largest market share of online advertisers amongst all independent players. Staffed by a team of specialist media buyers and planners, Neo Digital are responsible for establishing and maintaining relationships with clients and suppliers, pre-campaign planning and analysis, campaign management and tracking, and post-campaign reporting and auditing.
'Even though online advertising has increased in prominence over the last few years, educating clients about efficiency, reliability, transparency and measurability still remains one of our primary activities,' comments Mohammad Itani, Media Manager, Neo Digital.
'One of our main responsibilities is to actively source, research and recommend new web portals to our clients, enabling them to personalize communication and extend their reach with relevant audiences in a highly cost effective and targeted way. By utilizing sophisticated campaign management tools, like Brand Central, a 3rd party verified online media tracking service for advertising and media agencies, we are able to optimize our client's advertising campaigns to their full potential', added Mohammad Itani. Another key strength is being able to negotiate highly favorable rates for clients based on the size of market share.'
'We recognized at an early stage that establishing a dedicated online media planning and buying unit would bring many advantages to our clients and by separating this activity from our creative business, both Flip Media and Neo Digital have been able to truly focus on providing best of breed online solutions that are impartial and objective, and really deliver outstanding results,' added Martin Diessner, CEO, Flip Media.
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Neo Digital currently holds the largest market share of online advertisers amongst all independent players. Staffed by a team of specialist media buyers and planners, Neo Digital are responsible for establishing and maintaining relationships with clients and suppliers, pre-campaign planning and analysis, campaign management and tracking, and post-campaign reporting and auditing.
'Even though online advertising has increased in prominence over the last few years, educating clients about efficiency, reliability, transparency and measurability still remains one of our primary activities,' comments Mohammad Itani, Media Manager, Neo Digital.
'One of our main responsibilities is to actively source, research and recommend new web portals to our clients, enabling them to personalize communication and extend their reach with relevant audiences in a highly cost effective and targeted way. By utilizing sophisticated campaign management tools, like Brand Central, a 3rd party verified online media tracking service for advertising and media agencies, we are able to optimize our client's advertising campaigns to their full potential', added Mohammad Itani. Another key strength is being able to negotiate highly favorable rates for clients based on the size of market share.'
'We recognized at an early stage that establishing a dedicated online media planning and buying unit would bring many advantages to our clients and by separating this activity from our creative business, both Flip Media and Neo Digital have been able to truly focus on providing best of breed online solutions that are impartial and objective, and really deliver outstanding results,' added Martin Diessner, CEO, Flip Media.
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© Press Release 2007
