Dubai, 13 May, 2007:  LIWA Trading Enterprises LLC, part of Al Nasser Holdings, has announced the opening of its third Nautica® apparel store in the UAE at Deira City Centre the city's premium retail destination.  

The  new Nautica® apparel store at Deira City Centre is driven by the core essence of the Nautica® brand: active, adventurous and a spiritual lifestyle and reflects Nautica's® global Navigator concept that features the iconic nautical details of striped cherry and maple flooring and classic yachting details in its in-store shop fit.

The Nautica® apparel outlet caters to a whole range of affordable high quality casual men's wear which includes sportswear for golf, jeans, swimwear, footwear and accessories. It's a one-stop-shop for men who are dynamic and believe that life is an adventure. 

Nautica®, is a leading global lifestyle brand with products ranging from men's, women's, children's apparel, accessories and home collection. The brand already has retail outlets in Abu Dhabi and Dubai.

Nautica® offers the full-range of classically-styled products through freestanding apparel stores, freestanding home stores and shop-in-shops within Dwell Stores.

Commenting on the opening of Nautica® apparel outlet in the Deira City Centre, Dubai, Mr.Aniss Baobied, General Manager, LIWA Trading Enterprises said: "The premier retail environment of Deira City Centre provides a setting that perfectly fits with the wide range of quality products offered by Nautica. The new store would be able to attract and bind UAE residents and tourists on the basis of Nautica's® concept of exploratory lifestyle".

Nautica® stores in the UAE are located at Abu Dhabi Mall, Abu Dhabi and Festival City, Dubai. Abu Dhabi Mall houses the freestanding Nautica® apparel store and the first-ever freestanding Nautica® Home store in the world. The Nautica® brand is present in Festival City, Dubai via the freestanding Nautica® Apparel store, Dwell shop-in-shops, which showcases the Nautica® Home collection.

In the UAE, Nautica® has plans to open freestanding Nautica® apparel stores in Jumeirah Beach Residence in Dubai and in Abu Dhabi's Marina Mall during the current year.

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About Liwa Trading Enterprises LLC
Liwa Trading Enterprises was formed in 1987 by Al Nasser Holdings to drive forward the retailing activities of the Group. The first retail outlet of LIWA was opened in the last quarter of 1987 in the form of a franchise store for British Home Stores (Bhs), providing a new concept in shopping in Abu Dhabi.

Since then the group has a rich portfolio of international brands such as Bhs, Prémaman, Dwell, Gant, La Senza, La Senza Girl, Tally Weijl, Pepe Jeans, Florsheim and now Nautica®. Currently Liwa Trading operates and manages in excess of 250,000 square feet of retail space in the Gulf region.

For additional information, please log onto www.liwastores.com

About Nautica®
Founded in 1983, Nautica® is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection.  Nautica® products are styled in timeless design and premium quality that enhance our consumer's energetic lifestyle yet recognize their desire for balance.  In 2003, the Company was acquired by VF Corporation a world leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear.  Its principal brands include Vanity Fair®, The North Face®, Vans®, Kipling® and Reef®.

Nautica® took its name from the Latin word "Nauticus" for ship.  Since one of mankind's first accomplishments in exploring the world was to take to the seas, a spinnaker logo was designed as a symbol of adventure, action and classicism.

With an initial collection of six pieces of outerwear, Nautica® established itself as a brand with a distinct sense of timelessness - clothes that were bold, fun, yet highly functional. Today the world of Nautica® represents both a rediscovery and a reinterpretation of what active people always wanted to wear.  A commitment to perfection and attention to detail has made Nautica a leader in the fashion industry.

For further information, please contact:
Ayesha Tully
Watermelon PR
Dubai
Ph: +971- 4- 2833655/050- 456 4518
ayesha@watermelonme.com

© Press Release 2007