Dubai,12  August, 2007: True denim identity comes to its full effect, as Nautica initiates the Fall collection for women. The colours of demin for this collection is more saturated, soft and muted with a focus on brightness & femininity.

LIWA Trading Enterprises, a market leader in the fashion industry here, has brought Nautica® to the region.

The new assortment from Nautica reaffirms this season's fashion for denim which is cleaner and all stretch.

Country Road: This assortment has a down-to-earth feeling, with Western Prairie influences and Utilitarian details. The Colors are earthy with a hint of sweetness.

 The Knits offer a wide array of Polos with various washes in stretch and non-stretch. To add zinc to this very wholesome theme, Cowgirl graphics have been used and this theme continues to be reflected in the sweater category.

Plaids and Canvas are staples in the Woven category with embroidery on tops which gives a feminine and a softened look. The cowgirl look is emphasized with Western yoke detailing on tops, and low slung pockets on bottoms.  The collection is as diverse in outwear and has a wide range.

For denim, the Fall collection offers Indigo Drift and Yarn Dyed Bark. Indigo Drift is a dark blue wash, with light sanding and baking. Yarn Dyed Bark is brown in color, with light sanding. Nautica has introduced their new "Skinny Leg" jean, which is extra long and stacks at the bottom when worn with a contrast zipper tape, waist facings & pocket linings, plus lasered back pocket details to give an extra pop. 

Coup: Military influence makes a come-back this season with an extra sparkle and shine. In addition, the palettes range from the traditional navy, olives and gray's to metallic & bright colours.

The assortment offers long and short sleeved polos in stretch & non-stretch, with aggressive and light washes. Tees are basic, with strong military graphics, which are studded and flocked.  Sweaters and active wear are classic, with military pockets.

In Woven's, the features offered are a soft flannel in plaid and solid for tops. In bottoms and outerwear, an edgier style is added with stretch twill and it is 'aged' with time for a more lived-in look. The collection is also composed of pin wale corduroy with silhouettes which are strong and given an assertive look.

For Denim in this delivery, Nautica brings back the old favorite, the 'Authentic Indigo' in a 12 oz. weight with 2 per cent stretch. This combination will help to give a cleaner look than in the past, with less dry processing for a lived in look. Nautica's second wash is Indigo Dark Drift, in a 10.5 oz weight.  The look is totally clean, with just a rinse wash. 

R & R - The Rocking Roll era with its 70's style romanticism is the inspiration for the R & R collection. The mood is created with combinations of rich dark color palettes with graphics

that is reminiscent of 70's album-art with Coats of Arms, Crests, and the Classic single rose stem.

In Knits, the assortment continues to offer polo bodies that are washed and with graphics.  Tees also have an air of femininity in shape as does the active wear. The sweater bodies are long & lean which have accessories to match.

In Woven's, Nautica continues with staple fabrics such as stretch poplin and stretch twill which also is composed of the striped stretch twill. The Outerwear for this delivery is fuller with drawstring details, in addition to an asymmetric puffer jacket & vest.   

Denim in this delivery is 11.5 oz for all washes; Smoke, Charcoal & Jet.    The smoke has a light thigh sanding which is a soft gradation of color. Charcoal has a slightly more pronounced thigh sanding, and Jet has no sanding; only a rinse wash for a deep black.  Fine line swirl embroidery on back pockets and a black leather patch are some of the details you will find here.

Frost: Just as the name implies, the collection evokes the image of glistening snow.  The color palette also reflects the feeling of being cool and there is lots of sparkle to add warmth. The graphics are soft & romantic, and includes winter floral and snowflakes with beading and foil.

Polos continue in the Knits category. The tees are long sleeved with interesting seam detail with sweaters that are feminine because of the beautiful stitches. The hooded scarf is a versatile option for keeping warm and cozy.

Woven tops in Striped Cotton Poplin Shirting with Lurex add shine in figure-flattering silhouettes.  Nylon Twill Outerwear with down fill is form fitting, functional and modern.

Denim for this delivery is Lurex Denim and Dark Denim; both in a rinse wash with no dry processing for a very clean look.  A Lurex embroidered patch and copper hardware make the Lurex Denim very special!

The Fall assortment is available at all Nautica® stores in the UAE. Nautica® stores are located at Abu Dhabi Mall, Abu Dhabi, Festival City, Dubai in the UAE.

This October, the brand shall witness the opening of freestanding Nautica® apparel stores in Jumeirah Beach Residence in Dubai and Marina Mall Extension in Abu Dhabi.

-Ends-

About Liwa Trading Enterprises LLC
Liwa Trading Enterprises was formed in 1987 by Al Nasser Holdings to drive forward the retailing activities of the Group. The first retail outlet of LIWA was opened in the last quarter of 1987 in the form of a franchise store for British Home Stores (Bhs), providing a new concept in shopping in Abu Dhabi. Since then the group has a rich portfolio of international brands such as Bhs, Prémaman, Dwell, Gant, La Senza, La Senza Girl, Tally Weijl, Pepe

Jeans, Florsheim and now Nautica®. Currently Liwa Trading operates and manages in excess of 250,000 square feet of retail space in the Gulf region.www.liwastores.com

About Nautica®
Founded in 1983, Nautica® is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection.  Nautica® products are styled in timeless design and premium quality that enhance our consumer's energetic lifestyle yet recognize their desire for balance.  In 2003, the Company was acquired by VF Corporation a world leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear.  Its principal brands include Lee®, Wrangler®, Vanity Fair®, Vassarette®, Bestform®, Lily of France®, John Varvatos®, Jansport®, Eastpak®, The North Face®, Vans®, Napapijri®, Kipling® and Reef®. www.nautica.com.

For further information please contact:
Ayesha Tully
Watermelon PR
Dubai
Ph: +971- 4- 2833655
Mobile: 050- 456 4518
Email: ayesha@watermelonme.com

© Press Release 2007