Under the Patronage of the Dubai Culture and Arts Authority
LAMMTARA and JBM to stage spectacular live rendition of Arab heritage
Dubai, UAE- 18th November 2008- LAMMTARA FZ-LLC, creator and producer of the pioneering, award-winning TV show FREEJ and JBM FZ-LLC revealed yesterday FREEJ FOLKLORE, the largest Arab theatrical production in the Middle East - a show that celebrates Arab traditions, culture and heritage. Under the patronage of the Dubai Culture and Arts Authority and presented by Nakheel, FREEJ FOLKLORE will be an official Dubai Shopping Festival 2009 event and will be staged at the Madinat Jumeirah for a nine-day run.
"FREEJ FOLKLORE is a breathtaking combination of dance, music, animation and theatre that presents the audience with a magnificent celebration of Arab culture and history. This has truly never been done before," said Mohammed Saeed Harib, founder of LAMMTARA and director of FREEJ FOLKLORE. "The FREEJ brand has come to represent our culture, and it transformed the Arab audience's perception of animation. Today we have taken this further, and developed a theatrical production that is unlike any traditional show about Arab culture. FREEJ FOLKLORE uses a theatrical tableau of fantasy and reality, fused together, to truly engage its audience. Together with JBM, LAMMTARA wants to redefine the theatre in the Arab world the same way it redefined the television with FREEJ."
FREEJ FOLKLORE is a journey that takes the audience between times from the present to the past and back again to bring to light the myths and legends from the Arab world's
literature and history. The performance, comprised of seven acts, forms a path to discovering great historical figures such as Ibn Battuta and unique traditions such as pearl diving.
FREEJ FOLKLORE is sponsored by Dubai's master developer Nakheel. "We are proud to support a production that is not only setting new standards in the entertainment industry in the Arab world but also promoting Arab heritage and culture; we are aware that our innovation stems from our great heritage and culture, and will hence support any endeavor in that direction" said Manal Shaheen, Director of Sales, Marketing and Customer Service at Nakheel.
FREEJ FOLKLORE is co-produced by JBM and LAMMTARA. JBM first collaborated with LAMMTARA on the FREEJ TV series and now it combines all of its musical, film, live performance and technical expertise to create unconventional production tools for the show. "FREEJ FOLKLORE is a mix of live, virtual, animation, film, light and acrobatic performance" said Benjamin Monie, executive producer of FREEJ FOLKLORE and co-founder and co-managing director of JBM, "with a team over 350 people, we are combining state-of-the-art technology, the best global talents and astonishing choreography to present the Arab myths and legends through a unique fusion of theatrical elements."
FREEJ FOLKLORE will b e staged at the Madinat Jumeirah Arena for nine days starting from the 8th January, for 19 shows, eight of which are in English and eleven in Arabic.
For more information please visit www.folklore.ae
-Ends-
About LAMMTARA:
LAMMTARA FZ-LLC, the owner of FREEJ brand and the coproducing company of FREEJ FOLKLORE is an award winning production studio that has put the UAE on the global map of entertainment through the production of the popular TV series FREEJ.
Ultimately, the studio is wired to create high end entertainment and intellectual properties (IP's) that appeal to audiences of all ages.
www.lammtarapictures.com
About JBM
JBM FZ-LLC is an event management and media production company catering to the advertising, film, television, corporate and entertainment industries. JBM's scope of work encompasses every aspect of show creations and events, and multimedia production services such as : film, animation, 4D rides, Virtual reality, graphics, audio production, recording and music composition, for marketing and entertainment solutions.
JBM's core team has the experience and network for bringing together innovative, experienced and highly creative ideas that blend state-of-the-art technologies, staging, AV production and live performances from around the world.
About Nakheel
Nakheel is one of the world's largest privately held real estate developers, and a key player in realising the vision of Dubai for the 21st century: creating a world class destination for living, business and tourism.
Nakheel is developing an iconic portfolio of innovative landmark projects in Dubai, and now in key markets around the globe, across a range of sectors - residential, commercial, hotels, retail, and leisure. Nakheel's projects are conservatively estimated to be worth US$80 billion. Upon completion Nakheel's waterfront projects will have added more than 1,000km of shoreline to Dubai's coastline.
Nakheel's Dubai portfolio currently includes Nakheel Harbour & Tower, Palm Jumeirah, Palm Jebel Ali, Palm Deira, The World, Waterfront, The Universe, Jumeirah Islands, Jumeirah Village, Jumeirah Park, Jumeirah Heights, The Gardens, Discovery Gardens, Ibn Battuta Mall, Al Furjan, International City, and Dragon Mart.
Nakheel is a key entity within Dubai World. Dubai World is one of the world's largest holding companies and supervises a portfolio of businesses and projects for the Dubai government across five continents and more than 100 countries.
Further information can be found at www.nakheelmediacentre.com
© Press Release 2008
