Dubai, UAE 11 August 2003. My-Siemens, the community for Siemens mobile phone users, today extended its involvement in Dubai’s vibrant entertainment scene with the launch of the My-Siemens in Fusion Party on 14 August 2003.
This time round, My-Siemens will present the “King of Indian Remixes” DJ Aqeel at the State Ballroom of Four Points Sheraton Hotel in Dubai. After generating a global fan base with his fusion remixes of Bollywood music with sounds from around the world, this “Pied-piper of Music Lovers” is on a return trip to Dubai to demonstrate his innovative style.
“Dubai’s club scene has seen a series of extremely successful events supported by My-Siemens since May this year. We are eager to repeat a similar success with this week’s event at the Four Point Sheraton,” said Asim Sukhera, head of Siemens Mobile Phones in the Middle East. “The My-Siemens community caters to the cosmopolitan youth culture in the country. We had a fantastic response to our previous Bally Sagoo concert and are excited to host a new side to fusion from DJ Aqeel.”
Aqeel’s first few remix releases were Jis Desh Mein Ganga Rehta Hi and Chori Chori. His next two releases Kishore Da – The Shake it Daddy Mix and Ek Haseena Thi went on to climb to the top of the charts. In fact, Ek Haseena Thi is the reigning number one album across India since the past few months and has outdone any film release as well.
Since its launch in February this year, the community has hosted two My-Siemens in Motion Nights, the last one in July when it hosted Danny Rampling in his first performance in the region. It also connected with Elite Fashion Models to launch My-Siemens in Fashion Party’s Beauty and the Beat series which goes right through to December this year.
According to company officials, My-Siemens is the only community that provides immediate benefits for its members exclusively tailored to its local market. These include the offline benefits of discounts and privileges at partners such as Levi’s, Giordano, Reebok, Baskin Robbins and Burger King. Online benefits meanwhile include the My-Siemens.com website and content from partners CityMobile and Yalla!
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Notes to editors:
The Siemens Information and Communication Mobile Group (IC Mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For the fiscal year 2001 (September 30), IC Mobile recorded sales of EUR 11.3 billion (preliminary figures) and employed 30,730 people worldwide . You can access further information about Siemens IC Mobile on the Internet at http://www.siemens-mobile.com
For more information contact:
Rasha Zeitoun,
Fortune Promoseven Dubai.
Tel: (+9714) 321 0007 ext 327
Mobile: (+97150) 456 5011
Fax: (+9714) 321 1711
or by e-mail at rasha.zeitoun@promoseven.com
Disclaimer
Any statements in this document that are not historical facts are forward-looking statements that involve risks and uncertainties; actual results may differ from the forward-looking statements. Siemens AG undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
© Press Release 2003
