Seven New Additions to the Motorola W Series Portfolio Deliver High Style and Great Features at an Attractive Price
Dubai, UAE - 16 December 2007 - Motorola, Inc. (NYSE: MOT) today expanded its offering of devices for "everyday communication" with the introduction of seven new W Series handsets. The new devices - W156, W180, and W377 - are inspired by the vision of delivering Motorola's high-tier style and innovation at an affordable price point. Each device features tools users need to stay connected, like FM radio which is featured on the, W180, and W377, (optional headphones are required to listen to the radio). Motorola's proprietary CrystalTalkTM Technology, which automatically adjusts audio to ensure clear calls even in noisy environments, is featured on the W156, W180, was previously found only on Motorola's premier handsets.
"The everyday communications segment represents dynamic growth and is a key area of focus for Motorola," said Patrick Mulligan, Area Director, Mobile Devices, Motorola Middle East, North Africa, Turkey and Pakistan. "These devices are designed for consumers who are purchasing their first mobile phone, for those who simply want to talk and message on an easy-to-use phone, or for those who are looking to upgrade a basic phone. These seven new additions to our W series exemplify Motorola's commitment to providing innovative and exciting products to meet - and exceed - the demands of this diverse global audience."
Motorola W377: Mobile Entertainment Essentials
The W377 delivers excellent sound with an integrated FM radio and MP3 ringtones so users can personalize their mobile music experience. This handset also features an integrated VGA camera, Bluetooth® wireless technology¹ and popular preloaded games.
More than just an entertainment hub, the stylish W377 packs organization tools, such as one-touch SMS2, speakerphone, mobile calendar and an alarm clock, into its sleek and colorful flip-phone casing. Packed with 10MB of user memory³, the W377 ensures users can always save what is most important to them.
Motorola W180: Enhanced Experiences
Enjoy an enhanced viewing experience on the W180. FM radio and CrystalTalk Technology are featured and are a step above what is expected on a phone for everyday communication.
The candybar style handset is optimized for business with a battery time that supports long calls and one-key access to text messaging. Type out texts quickly and accurately via SMS and iTAP™ predictive text entry2 and save the most important texts, up to 750 of them. The internal phonebook can hold up to 500 phone numbers so important contacts are never out of reach.
Motorola W156: Easy To Use
With an intuitive user interface, large display and sleek keypad, the W156 is extremely easy to use. This handset features all the tools consumers need to stay connected, including Motorola's CrystalTalk Technology.
The ultra-thin candybar design features excellent battery life, allowing more standby and talk time between charges, and consumers can personalize their phone and easily identify callers with 10 preloaded 32 channel polyphonic ringtones and 15 standard alert ringtones.
For more information, please visit www.motorola.com/motoinfo.
Availability
All products will be available by end December 2007 at all Motorola authorized retail outlets across the UAE.
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About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
Media Contact:
For more insight, information, images or to interview a spokesperson please contact:
Jean-Pierre Bou Rouphael
Motorola Mobile Devices Business
RPHJ01@motorola.com
Tarek Lasheen,
Rima Prakash Dudeja
NettResults Public Relations
Tarek@nettresults.com
rima@nettresults.com
PO Box 72587,
Dubai,
United Arab Emirates
Tel: +971 4 331 1593
Fax: +971 4 331 1562
www.nettresults.com
Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.
¹ This device supports Bluetooth FTP, HSP, OPP, HFP and auto pairing profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact their respective manufacturer.
Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.
2 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
³ Available user memory varies due to the configuration of the phone, which varies by service provider.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007. All rights reserved.
© Press Release 2007
