Middle East Consumers Get First Look at Motorola ROKR E1 At New MacStore Apple Center
Dubai - Motorola, Inc. (NYSE: MOT) and Apple have announced the availability of the world's first mobile phone with iTunes, enabling music lovers in the Middle East to transfer up to 50 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone.
Regional consumers at the launch of the MacStore Apple Center grand opening in Ibn Battuta Mall today were the first in the Middle East to experience the ROKR E1 firsthand. Motorola anticipates regional availability of the ROKR E1 within the next month.
The Motorola ROKR E1 features easy to use menus, simple navigation and playback, and the ability to simply switch from listening to music to talking on the phone and back again with the push of a dedicated music key.
"The Middle East is an incredibly music-centric market, and the Motorola ROKR represents the ultimate convergence of mobile communications and music," said Patrick Mulligan, Area Director for Motorolas Mobile Devices Business.
"By fusing iTunes with the omnipresent mobile phone, we're revolutionizing the way that Middle East consumers experience mobile self-expression and entertainment."
The Motorola ROKR E1 features a color display for viewing album art, dual built-in stereo speakers and stereo headphones that also serve as a mobile headset with microphone. Music fans can randomly autofill or manually fill the mobile phone with playlists of their favorite music, audiobooks and Podcasts from their iTunes library via a USB connection. The Motorola ROKR E1 pauses music automatically when users take a call and offers the ability to listen to music while checking messages or snapping a photo.
Pricing and Availability
For more information on product availability and pricing in each market, please visit www.hellomoto.com.
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, and space-to earth communication for the Apollo program. In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining "the device formerly known as the mobile phone," Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit www.Motorola.com.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
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For more information please contact:
Mounire Trifess
Motorola, Mobile Devices Business
Tel: 97143315111
E-mail: mtrifess@motorola.com
Eileen Wallis
Wallis Marketing Consultants
Tel: 971 4 390 1950
E-mail: Eileen.wallis@wallismc.com
© Press Release 2005
