Casablanca is about to make a turning point in its history by becoming one of the leading premium shopping destinations in the world with the upcoming grand opening of the largest tourist attraction and the economic development initiative of the Mediterranean Region, Southern Europe and Africa.

Casablanca, October 24th, 2011 - Morocco is proud to end the year of 2011 with the opening of Morocco Mall on December 5th, after a grand and highly celebrated inaugural event to take place on December 1st. As one of the most beautiful destination malls, ranking in the top five worldwide, the ambitious initiative of Morocco Mall will bring the Kingdom to the level of some of the greatest shopping destinations of the world.

Morocco Mall is a joint project carried out by AKSAL and Al Jedaie Groups that has already made a significant impact on the socioeconomic framework of the country. Morocco Mall can boast an impressive 98% of its commercialized space already sold, with the global average not surpassing 80%, as well as a 175 million Euros investment (242 million US Dollars). With the opening of Morocco Mall, 21,000 indirect jobs and 5,000 direct jobs will be created. The dozen contracts needed for a project of this scale, the many hours of labour and the participation of over 100,000 employees in 4 years have all contributed to boost the economic activity and strengthen the country's image as a key economic player of the future. Praised by top international investors, Morocco Mall has gained the confidence of some of the most iconic brands in the world and will play a pivotal role in transitioning Morocco into the modern era of commercial retail.

Bordering the Atlantic Ocean on the prestigious Casablanca Corniche coast, Morocco Mall stretches over 10 hectares (24,700 acres) with 250,000m² (2,691,000 sq. feet) of construction, 30,000m² (323,000 sq. feet) of outdoor space and 14,000m² of landscaped gardens. With 70,000m² (753,500 sq. feet) of commercial space and 350 stores, Morocco Mall brings together 600 brands of infinite variety many of which will be opening a store in Africa for the first time such as: Galeries Lafayette, FNAC and IMAX cinema. In addition Morocco Mall provides astonishing attractions such as the 3rd musical fountain in the world as well as a giant aquarium crossed by a panoramic lift... Ranked in the top 5 in its class worldwide thanks to its new age concept of merging retail, leisure and food & beverage, Morocco Mall will offer its future visitors a unique "retailtainment" experience. The interior and exterior conceptual framework of Morocco Mall is enhanced not only by its contemporary architectural design, inspired by its surrounding marine environment, but also its exclusive level of customer service equal to that of palace hotels. http://www.moroccomall.net

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For more information, please contact:
Fleishman-Hillard
Rosa Tomé / Camille Meyer
rosa.tome@fleishman.com / camille.meyer@fleishman.com  
+33 (0)1 47 42 48 16 / +33 (0)1 47 42 92 82

© Press Release 2011