In presence of Lebanon's First Lady Wafaa Sleiman
Classy collections showcase Italy's Best Savoir Faire in furniture
Glamour, sophistication and chic reigned over the opening ceremony of the new Minotti monobrand store held today on its new location at the heart of Achrafieh. The high profile ceremony saw Mrs. Wafaa Sleiman, the First Lady of Lebanon gracing the event with her presence alongside the luxury furniture brand owners, Mr. Renato Minotti, his son Mr Alessandro Minotti , and M-Group's Managing Partner, Mrs. Christelle Martinos. The inaugural event also attracted a large crowd of partners, VIPs and key media people.
Mr. Renato Minotti, owner of Minotti together with Mr. Alessandro, said: "Lebanese are known for their refined taste and particularly in interior design and furniture. We are very pleased to see our stand-alone store in Lebanon, where it will cater to the Italian modern design enthusiasts in the country. Minotti has established a good presence around the region in the form of monobrand showrooms and we are seeing a positive feedback across all markets."
Mr. Alessandro Minotti expressed satisfaction over the achievements that Minotti has accomplished in the region and said that the key to success of the brand lies in its ability to perfectly embody the true Made in Italy quality to which the Lebanese have fervent loyalty.
Speaking about the store opening, Mrs. Christelle Martinos stated: "As a group we are always looking to tie up with landmark design brands. Our initiative to launch a Minotti monobrand store reflects our pledge to establish a quality presence for this globally renowned brand that provides stylish and contemporary design collections that suit the Lebanese customers' aspirations in terms of luxurious and classy interiors."
Conveniently situated in the upscale Achrafieh district, the store is the first Minotti mono brand outlet in Lebanon. The two-storey gallery, covering 700 square meters is set in an ivory building and connected by a landmark staircase. Concrete floors and elaborate wood panels making up the material chosen for the showroom fittings, create the appropriate setting for the presentation of the "Minotti Design Identity" and "Senza Tempo" collections both by Rodolfo Dordoni. Outside a lounge bar area will be used for entertainment purposes and will host the Alison Outdoor collection in Iroko wood.
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© Press Release 2011
