Dubai, UAE - 28 November 2012 - Mindshare, an agency dedicated to innovative brand development for its clients, recently announced its successful pitch of media planning and buying services for Damas Jewellery, the Middle East's leading jewellery and watch retailer. Three media agencies were invited to pitch, including Starcom, Mindshare and Damas' current media agency Universal Media.

The agencies were asked to present media strategies for two major campaigns, including a sale event and jewellery collection, in addition to a buying exercise. Following the evaluation process amongst Damas' senior management, Mindshare was awarded the account.

"After interacting with the Mindshare team and engaging with their ideas, it was clear that we had found a media partner that can add value to the Damas brand," said Khurram Koraishy, Marketing Director for Damas. "All agencies presented excellent ideas and proposals, however we were convinced to work with Mindshare based on their strategic analysis and roadmap," he added. 

"Winning Damas media planning and buying business is something we are tremendously proud of at Mindshare," commented Elie Haber, Managing Director for Mindshare UAE. "Damas is the name in the Middle East when it comes to premium jewellery, and they have an unmatched heritage that goes back over 100 years. We look forward to building a strong relationship with Damas and delivering exciting work and innovations."

Founded in 1907 and headquartered in Dubai, United Arab Emirates, Damas operates around 300 stores distributed across 12 countries, most of which are located in the GCC region. The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands.

Mindshare, part of the WPP global communications group, was launched in 1997 and now has over 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today Mindshare has over 13 offices in 10 countries across the GCC, Levant, and North Africa.

Mindshare works closely with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure - thereby increasing profits - by creating unique solutions for clients' communications challenges

Mouna Ajam
Regional PR Manager
Mindshare Middle East North Africa
mouna.ajam@mindsharemena.com
Office: +971 4 454 7444 Ext 1150
Mob: +971 55 4714977
Fax: +971 4 454 7455
Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE http://www.mindshareworld.com/

© Press Release 2012