Dubai: 13th June 2006 MindShare Dubai office won nine new major clients since January 2006 to add to its diversified portfolio. Selected for its exceptional and innovative media solutions, MindShare combines creativity and understanding of the consumer needs and behaviors along with deep markets knowledge.

The wins cover major local and international clients in different sectors. In real estate, new clients include Swiss Tower Asteco part of Nakheel, Dubai Maritime City, Dubai Sport City and Limitless an integrated real estate developer. Other wins include Al Aan TV, a Pan Arab free to air TV station, Diesel fashion brand, FedEx courier services, Lactalis international premium dairy products and Saint Honore Middle East; a trendy watchmaker since 1885.

"We were quite aggressive on new business in the past year as part of our growth plan, which led to nine wins for the Dubai office and 21 across other MindShare MENA offices. We are very excited and proud to be representing local and international companies of such caliber, and looking forward to use our strategic planning and buying capabilities to exceed our new clients' expectations and help them establish their brands and reach their goals" explained Samir Ayoub, CEO MindShare MENA.

MindShare's campaign focus for the new clients will involve print, outdoor, radio, TV and other media supports in the MENA region, Indian subcontinent as well as international markets.

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About MindShare MENA Group:
The MindShare MENA Group is the second largest media group in the region, with 16 offices and annual billings exceeding $290 million. The group consists of three media companies: MindShare, Media Insight and Memac Ogilvy Media, which share resources in IT, System and Research and manage independent client portfolios. It was established in 1999 when MindShare became the first dedicated media buying agency in the region. MindShare was joined by Media Insight in 2000 and Memac Ogilvy Media in 2003.The MindShare MENA Group is part of MindShareWorld, one of the world's largest independent media investment management companies, operating under the umbrella of WPP.

For media information please contact:
Nawel Benoumeur
Account Executive                             
Memac Ogilvy Public Relations                                 
Tel:  04 3050316                                            
Email: nawel.benoumeur@ogilvy.com   

© Press Release 2006