Flagship gallery on Sheikh Zayed Road recognised for its dynamic teaching environment and unique fusion of creativity and innovation
Miele, the leading manufacturer of premium home appliances, has added another accolade to its roster of awards with the flagship Miele Gallery named 'Middle East Interior Design of the Year: Retail', at the prestigious annual Commercial Interior Design (CID) awards, which took place recently in Dubai.
Now in its sixth year, the high profile awards celebrate originality across the Middle East interior design market, which is continuing to raise the benchmark for innovation and forward-thinking design. More specifically, Miele was awarded for its original design, creative breadth and a willingness to stray from tried and tested formulas.
According to a statement from the panel of judges, which consisted of renowned architects, designers, professors and business leaders, from across the region, "The Miele gallery adapted function with creative solutions for material, lighting and detailing, and encompasses a dynamic teaching environment that is enhanced by unique spatial order and material selections."
Miele launched its new Dubai gallery in 2011, designing it as a 'home' showcasing its luxury appliances, as well as a representation of the very essence of the brand. Located in Sama Tower on Sheikh Zayed Road, the contemporary and sustainable duplex building, achieves that vision, inspiring luxury, elegance and quality.
"The Miele Gallery is a unique facility for brand expression and product awareness, a practical hands-on approach which creates a memorable experience. With the Middle East putting world-class design at the top of its agenda, this award is proof positive that we are pushing the boundaries," said Gaby Koudsi, managing director for Miele in the Gulf Cooperation Council (GCC).
The mezzanine level, which also includes an outdoor terrace, is a private multi-purpose floor with a state-of-the-art active kitchen where celebrity chefs can conduct demonstration classes. A private room is also available for companies which share Miele's brand values, to conduct team-building, training sessions and product launches.
"Miele has been offering a wide range of timeless design and functional appliances to a discerning audience for over 100 years. It is comforting to know that even as a centurion Miele is still a design visionary and no doubt will be in another 100 years," added Koudsi.
For more information, go to www.miele.ae
For private bookings, please call: 800 MIELE (64353) or +97150 6575235.
-Ends-
About Miele
Miele is world leader in the production of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by washer-disinfectors for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has eight production plants in Germany. The company has its headquarters in Gütersloh, Westphalia.
For more information, please contact
Maria Al Jamil
Account Executive
Shamal Marketing Communications
Office: +971 4 3652711
Direct : +971 4 3652715
Mobile : +971 50 2550100
E-mail: maria@smc-pr.com
Website:www.smc-pr.com
Cynthia Farhat
Mobile: +971 50 657 5235
E-Mail: cynthia.farhat@miele.ae
Website: www.miele.ae
© Press Release 2012
