Peruvian fashion label plans to open 5 new stores by 2020

Dubai, United Arab Emirates - 18th February 2015. Michelle Belau, the renowned high-street Peruvian fashion label, which operates more than 43 stores in South America today, revealed its latest expansion plans for the region. The brand introduced its flagship store in the Middle East at City Walk in Dubai last year and is now looking to increase its presence across the UAE.

According to Veronica Smulders, Managing Director, Michelle Belau Middle East, "We plan to open at least 5 new stores over the next 5 years and these will be distributed between Dubai and Abu Dhabi. We would like to build on our success in the UAE before expanding to the wider GCC."

Michelle Belau is looking to expand its operations in the region primarily through equity crowdfunding. The brand will list a campaign with Eureeca.com, the first global crowdinvesting platform that helps businesses raise capital to expand and grow from of a crowd of investors in exchange for shares in the business.

"We are really excited about our listing on Eureeca.com as this will open new doors for us, create new opportunities and more importantly, it will allow our customers to be part of our business and the future of the brand in the Middle East region", explains Veronica.

Over the last year, Michelle Belau was recognized as one of the best fashion stores in the UAE and the brand's exceptional 'Personal Shopper' experience was also rated to be one of the best in the city.

Michelle Belau also introduced an online store to serve customers from across the Middle East region. With a relentless focus on outstanding customer service and customer satisfaction, the brand is all set to boost Peru's presence in the Middle East's fashion scene in the years to come.

About Michelle Belau:
Michelle Belau is the successful Peruvian fashion label founded with the objective to fascinate customers and fashion enthusiasts through its versatile and eye-catching designs, styles and unique trends for both formal and casual items.

Michelle Belau prides its collections on being the perfect solution to women on the go and strives to make women's lives easier, while allowing them to remain sexy, feminine and stylish. The French-inspired, Latin-influenced brand offers a variety of textures and bold colours throughout the collection enabling women to project their personalities and feel happy and confident in their clothing. Fashion consultants are available in the Michelle Belau Atelier to provide expert advice on key trends, fashion guidance, style direction and dressing to suit you and your lifestyle.

The Michelle Belau personal shopper experience welcomes customers by appointment to create a selection of bespoke outfits to suit your needs. The fashion experts promise to find the perfect look for every woman and no request is ever too much! Whether you are seeking style advice or a wardrobe revamp, Michelle Belau is the ultimate way to shop. Visit www.michellebelau.ae

Press Release 2015