Merchant Star International, the Middle Eastern distribution partner for coffee specialist, Julius Meinl, has launched the brand to local acclaim in Amman Jordan.
Julius Meinl coffee is now available at the Canvas Café and Art Lounge as well as the Radisson SAS Hotel in Amman. Julius Meinl also serves all the hot beverage solutions of the very modern Canyon Hotel in Amman. All the rooms feature the Meinl capsule and in-room facilities, offering a delightful taste of the Meinl Espresso capsule range as well as tea.
"The launch at the Canvas Café and Art Lounge was greeted with much fanfare and we were delighted to receive the support and attendance of His Excellency Franz Holberger, Austrian Ambassador to Jordan" said MSI managing director Ali Kadkhodaei.
The Café has been fully branded with Julius Meinl products, including the distinct and eye catching hand made coffee cups as well as cushioned stools which feature the famous Moroccan boy in the fez that symbolises coffee's African heritage and the Julius Meinl marque of quality and distinction.
The launch event was also attended by Johanna Wechselberger, coffee master and head of the Julius Meinl Coffee Akademie, who kept a watchful eye on proceedings to ensure that guests received the perfect cup of coffee.
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About Julius Meinl
Founded in Vienna, Austria in 1862, the family run business of Julius Meinl operates Viennese coffee houses and provides fully-integrated solutions to the HoReCa market, responding to all the requirements of a hotel's food and beverage department, as well as customised coffee recipes for restaurants. In addition, the Meinl Academy provides staff training. Clients turn to Julius Meinl because of its established reputation as a provider of consistent product quality, and for the taste of the world famous Viennese coffee house culture. The Julius Meinl name represents undisputed quality and the value it places on the highest standards of service to its customers. Merchant Star International launches Julius Meinl in Amman, Jordan
About Star International
Having developed an extensive knowledge of regional trade and honed the experiences learned in the family trading business, Ali Kadkhodaei founded Merchant Star International in the UAE as a trading umbrella to forge collaborative partnerships and distribute food brands in the Middle East. He has already established a distribution in the UAE, Jordan, Iraq, Lebanon, Syria, Qatar, Bahrain, Kuwait, Egypt, KSA and Oman for the Julius Meinl coffee brand.
In 2009 MSI will be opening Julius Meinl coffee houses in the UAE which will be in keeping with the Austrian style coffee houses already located in Europe and the United States.
Kadkhodaei believes in operating according to international standards, while at the same time capitalising on his understanding of the local markets and habits. With the ethos for trade in his blood, Kadkhodaei seeks out partners who share his quest for quality in terms of business approach and product offering.
For more information, please contact:
Ali Kadkhodaei, Managing Director
Merchant Star International
Tel: 04 266 7447
Email: ali@meinl.ae
Website: www.meinl.ae
Angela Summers
Public Relations Consultant
Mobile: 050 552 4991
Email: angela11@eim.ae
© Press Release 2009
