Four Wheels as Much Fun as Two Wings in Off-Road Zone

Al Ain, UAE.  21 January, 2009: While aircraft swoop and soar overhead at Al Ain Aerobatic Show next week, closer to the ground Mercedes-Benz will be showing off its latest vehicle, the new GLK-Class Compact SUV, in a specially-designed off-road zone.

Visitors to the January 28-31st air spectacular, organised by the Abu Dhabi Tourism Authority, will have plenty to occupy them at tarmac-level as well as in the skies above as professional Mercedes-Benz drivers take passengers for a spin around the man-made obstacle course and talk them through the features of the new, distinctive car.

The Mercedes Benz GLK road show is brought to Al Ain International Airport by Emirates Motor Company (EMC), the Mercedes-Benz General Distributors distributor of Daimler Middle East & Levant in Abu Dhabi and Al Ain and the flagship company of the Al Fahim Group.

Emirates Motor Company is the official car carrier of the Al Ain Aerobatic show, which features the Middle Eastern debut of Aero GP as well as world-renowned aerobatic display teams from all over the globe.

The GLK-Class described as a multi-talented SUV, reconciles attributes that were previously contradictory in a vehicle of this type, thanks to the Agility Control suspension, outstanding performance and handling safety that is matched by a first-class level of ride comfort.

One of the 130,000 expected visitors to Al Ain will find this out for themselves, as a weekend test drive in the GLK-Class will be raffled off during the four-day event.

Mr Nassim Mourani, General Manager, EMC Al Ain said: "This is definitely an activity that spectators can take part in, hence our participation in the Al Ain Aerobatic Show. Our professional drivers will gladly take spectators on drives to experience the on-road agility and driving comfort of the new GLK.

"They will discover that the GLK-Class rounds off our extremely successful SUV family, and transfers typical Mercedes-Benz attributes such as refinement, dynamism and safety into a compact format. This means that the bar in this market segment has now been raised considerably."

Daily tickets for the show, which runs at Al Ain International Airport every afternoon from Wednesday January 28th to Saturday January 31st, are Dhs40 per adult and Dhs25 for children between three and ten years, while children under three enter for free. Tickets are available via www.timeoutabudhabi.com or the Toll Free hotline 800 555.

Students from government-run universities will receive free entry on Wednesday January 28th on production of a valid student ID.

The Al Ain Aerobatic Show 2009 has attracted a high-profile sponsorship line-up including Pilatus, Abu Dhabi National Hotels, Etihad Airways and Al Ain Mineral Water as Gold sponsors; Abu Dhabi Aircraft Technologies and Tourism Development & Investment Company as Silver sponsors; Emirates Motor Company as the official vehicle sponsor and will be supported by Abu Dhabi Airports Company.

-Ends-

About Emirates Motor Company
As the flagship company of the Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that the Group has achieved. As one of the Middle East's leading distributors of Mercedes-Benz, EMC is synonymous with immaculate quality in true Mercedes-Benz tradition. EMC has been the general distributor for Mercedes-Benz in Abu Dhabi since 1962. From the beginning, dedicated customer service has played a major role in the company's success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.

EMC markets, distributes and services all Mercedes-Benz vehicles from luxury saloons to the largest trucks and provides qualified service with the constant availability of genuine parts. Innovative, customer-oriented marketing programs designed to provide comprehensive support for its loyal clientele remain EMC's focus. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, parts depots and workshop.

EMC is constantly involved in community-driven activities that include social, environmental, charity and sports efforts. Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for the highest level of customer satisfaction.    

About Al Fahim Group
Al Fahim Group started as a simple shop in Al Ain in 1958 founded by the late Abdul Jalil Al Fahim. With one business achievement after the other, it rapidly grew into a highly developed conglomerate. Today, the organization effectively parents thirteen companies in various industries; automotive, travel and tourism, real estate, hospitality, industrial development and oil and gas. Al Fahim Group is led by the sons and daughters of the late Abdul Jalil Al Fahim, and their children, who are intrinsically motivated to preserve and enhance the business seeds sown by their father.

As Abu Dhabi moves forward, Al Fahim continues to support the country's progress by servicing the needs of the new economy with excellence and quality. The Group's mission is to deliver superior services with a passion to exceed all expectations. Inherited from the late founder, the Group is characterized by the values of Humanity, Honesty, Substance and Foresight.

Al Fahim is one of the leading and most trusted businesses in the UAE with offices in Abu Dhabi, Dubai, Sharjah and Al Ain; and has strategically invested in a diverse range of activities under its subsidiaries.

For more information about EMC and Al Fahim Group please contact:
Diana Al Shafie
Diana.alshafie@alfahim.ae
050 817 3514

© Press Release 2009