Memac Ogilvy Dubai triumphs at 61st Cannes Lions as UN Women 'Autocomplete Truth' campaign won Titanium, 3 Gold's and 2 Silver.

Dubai, UAE, 2nd July 2014: Memac Ogilvy Dubai became the most awarded regional agency in Cannes history as they picked up a Titanium Lion, three Gold Lions and two Silver for UN Women 'Autocomplete Truth' campaign and 1 Bronze for Rescue Radio. Ogilvy & Mather were named Network of the Year for the third consecutive year.

The Autocomplete Truth campaign for UN Women, from Memac Ogilvy Dubai, was a leading entry at the Cannes Lions International Festival of Creativity 2014, becoming the first campaign in the region to ever win one of the highest accolades, a Titanium Lion. Further to this unique achievement, the campaign won a Gold Lion for PR and two Gold Lions for Promotion and Activation. Two Silver Lions were also picked up in social media and cyber categories as the campaign reached 1.2 Billion global impressions with over 2.4 million Twitter impressions.

Despite decades of global advancement, discrimination and prejudice towards women remains a global issue. Memac Ogilvy Dubai intended to reignite a conversation on the subject of gender inequality through the creation of the UN Women campaign. The campaign spread virally, crossing multiple geographies and language through its inherent simplicity and power of the central message. The campaign offered UN Women a singular path to create global discourse and draw attention to the organisation's ongoing humanitarian efforts for women around the world.

The campaign was named 'The Most Shared Ad of 2013' by AdWeek and 'Social Good Campaign of 2013' by Ad Council.

More than just making news headlines, the Autocomplete Truth drove men and women to debate gender inequality across social media platforms, local and international TV talk shows, radio stations, blogs, PR summits and even in classrooms worldwide. The campaign sparked a truly global discussion, putting gender equality back on the world's agenda.

Following a week of success across multiple categories at Cannes, with 110 Lions in total, Ogilvy & Mather rounded off the Festival by being named Network of the Year for the third consecutive year.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "We are honored by this recognition from our peers, our industry, and the creative community who were a part of Cannes. This would not be possible without the formidable support of our clients and colleagues. To win here at a truly international show is a testament to the bravery of our people."

Edmond Moutran, Chairman and CEO of Memac Ogilvy Middle East and North Africa, praised the Dubai office and wider network: "I am so proud to see the recently crowned Number One Creative Director Internationally (according to The One Show 2014) Ramzi Moutran, lead his team to such amazing heights at Cannes."

Memac Ogilvy remains committed to delivering compelling, creative content for clients and campaigns across the region. The impact of the UN Women campaign underscores this commitment and sets the standard for these powerful executions.

At this year's Dubai Lynx Awards Memac Ogilvy also enjoyed great success taking home 46 awards throughout the night, including Network of the Year, Agency of the Year for Dubai Office. Further to this, the agency scooped 2 Grand Prix, 14 Gold, 23 Silver and 7 Bronze awards on top of the 72 shortlists and saw Edmond Moutran receive the prestigious Dubai Lynx Advertising Person 2014 Award.

About Memac Ogilvy
Memac Ogilvy was started by Edmond (Eddie) Moutran its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 15 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.

About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).  For more information, visit www.ogilvy.com.

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy

About the 61st Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.As the most prestigious international annual advertising and communications awards, over 37,400 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence,  for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Around 12,000 delegates from over 90 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

For more information, please contact:
Sophie Wordley
Memac Ogilvy, Dubai
Office: +971-4-3050 ext. 309
Fax: +971-4-3050306
Email: sophie.wordley@ogilvy.com

© Press Release 2014